Free report: How cookie consent banners affect business objectives

Survey data from 100 technical leaders on the approaches they take and challenges they face when managing their website tracking and user consent.

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    A survey on how technical leaders manage their website's user experience and consent

    With modern privacy laws like Europe’s GDPR, California’s CCPA, companies must inform or secure consent before they can begin tracking their users. Websites have relied heavily on cookie consent banners for this, but is this meeting their company's needs?


    How are business leaders today balancing their website's UX and consent requirements? This report looks at:

    • The consent banner's consumer trust impact
    • Compliant tracking rates across organizations
    • Preferences for ideal privacy consent manager tools
    An image of a two pages in a report