The Data Privacy Feedback Loop 2020

Download now: an annual report charting consumer expectations–and gaps–when it comes to data privacy.

In a survey of over 1,000 Americans' attitudes and insights on data privacy, Transcend’s annual Data Privacy Feedback Loop looks at the issue of data privacy through the lens of user experience.

Download the 2020 Data Privacy Feedback loop to find out:

  • How American consumers view companies that truly prioritize data privacy, and those that miss the mark
  • What consumers expect from companies who handle their personal data
  • How to turn data privacy leadership into brand loyalty, trust, and preference

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of Americans, if given a choice to do so, would switch to a company that prioritizes data privacy.


are frustrated they don’t have control over their personal data and wish the process was easier.


rate companies that provide instant access to a user’s data as trustworthy.

About the Data Privacy Feedback Loop

This is the inaugural year of the Transcend Data Privacy Feedback Loop, a survey of consumer experience in company data privacy practices. The 2020 report is based on an online survey of 1,018 nationally representative Americans. The responses were conducted June 18 – 23, 2020, in partnership with the global research firm Kelton.

About Transcend

Transcend is the data privacy infrastructure that makes it simple for companies to give their users control over their personal data. Transcend automatically fulfills data subject requests inside companies, across all of their data systems and vendors. Transcend is proud to serve leading customers, including Patreon, Indiegogo, and Robinhood.

About Kelton

Kelton Global, a Material Company, is a leading global insights firm, and the data collection and analysis partner for the 2020 Data Privacy Feedback Loop.

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