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Privacy with HubSpot

Transcend automatically fulfills privacy requests in HubSpot and other major data systems.

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HubSpot is a cloud-based inbound marketing platform.

Transcend can access contact information in HubSpot, including related data such as blog comments and form submissions. It also allows users to opt-out of email communications.

Looking to comply with GDPR and CCPA data subject access and erasure requests (DSRs)?


Deleting data in HubSpot

Transcend allows you to programmatically access or delete user data in the Hubspot platform in accordance with data privacy regulations like GDPR and CCPA.

Overview of data actions

Access Requests Transcend will sync with Hubspot to find all information associated with the data subject's email including any contact info stored in Hubspot’s CRM, email subscription changes to the account, and comments made on Hubspot blogs.

Erasure Requests Transcend will find all leads associated with the data subject's email and delete information such as contact info stored in Hubspot’s CRM and any comments made on Hubspot blogs.

Requests for Opt Out of Communication Transcend will unsubscribe the data subject from any email communication through Hubspot.

Setting up the Hubspot integration

To get started, make sure you're logged in to Transcend. If not, log in to Transcend here. To configure the Hubspot integration, you'll want to:

  1. Navigate to Data Map > Add data silo > Hubspot.
  2. Transcend can connect directly to your HubSpot account. Simply follow the prompts to log in as a HubSpot user with administrative privileges to connect the integration.
  3. Success! Once connected, navigate to the Privacy Center tab. You'll need to map the data in Hubspot to your Data Practices. To do this, create a new Category as well as a new Data Collection with the appropriate naming convention (e.g. "Lead Data" or "Analytics Data"). When you're done, hit publish.
  4. Navigate back to your Data Map and click into the Hubspot data silo. Expand "Manage Datapoints" and select the Collection Label (Category) you created in the previous step from the dropdown. You can also choose which data actions (e.g. access or erasure) are enabled for which datapoints.
  5. Next, while still in the Hubspot data silo, expand "Manage Identifiers". Check the respective boxes for which identifiers you'd like enabled. As an example, if you'd like Transcend to search users by email address, you'd check the box to enable the Email Address identifier. Note: if identifiers are not enabled correctly, we may not be able to process requests for certain users.
  6. Done!


We recommend testing requests across your Data Map before you start processing requests from end-users. To do this:

  1. Go to Privacy Center and click "View your Privacy Center".
  2. From your Privacy Center, click Take Control, then Download my data. You'll need to enter your email or login to authenticate yourself before submitting the request.
  3. Check your email for a message from Transcend. You'll be asked to click on a verification link to verify the request. Confirm your download request.
  4. Next, back in the Admin Dashboard, navigate to the Incoming Requests tab and select your request. If you don't see the request here, contact us at support@transcend.io.
  5. Once you've clicked into your request, navigate to the Data Silos tab and select Hubspot. Inspect the data returned.
  6. Finally, navigate to the Report tab and click Approve and Send. You should receive the report at the email address you submitted with the request.
  7. Done!

Removing the Hubspot integration

To remove the Hubspot data silo from your Data Map, navigate to your Data Map, and click into Hubspot. At the bottom of the screen, expand "Remove Hubspot". Click Remove Silo. You'll be prompted to confirm that you'd like to remove the silo, click Ok. Confirm the silo has been removed by navigating back to your Data Map.

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