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Privacy with SendGrid

Transcend automatically fulfills privacy requests in SendGrid and other major data systems.

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SendGrid is a cloud-based customer communication platform.

Transcend can access and erase user contact information and process contact opt-out requests.

Looking to comply with GDPR and CCPA data subject access and erasure requests (DSRs)?


Deleting data in SendGrid

Transcend allows you to programmatically access or delete user data in the SendGrid platform in accordance with data privacy regulations like GDPR and CCPA.

Overview of data actions

Access Requests Transcend will surface all data associated with the data subject's email (e.g. name, content, attachments, mail settings, footer, etc).

Erasure Requests Transcend will delete all information associated with the data subject's email (e.g. name, content, attachments, mail settings, footer, etc).

Requests for Opt Out of Communication Transcend will request that the email address be suppressed from any further communication from Sendgrid.

Setting up the SendGrid integration

To get started, make sure you're logged in to Transcend. If not, log in to Transcend here. To configure the SendGrid integration, you'll want to:

  1. Navigate to Data Map > Add data silo > SendGrid.
  2. Log in to SendGrid as a user with administrative privileges. Once logged in to SendGrid, create an API Key by clicking "Create API Key" in the top right, grant full access and click "Create & View". Copy and paste the resulting key into Transcend.
  3. Success! Once connected, navigate to the Privacy Center tab. You'll need to map the data in SendGrid to your Data Practices. To do this, create a new Category as well as a new Data Collection with the appropriate naming convention (e.g. "Lead Data" or "Analytics Data"). When you're done, hit publish.
  4. Navigate back to your Data Map and click into the SendGrid data silo. Expand "Manage Datapoints" and select the Collection Label (Category) you created in the previous step from the dropdown. You can also choose which data actions (e.g. access or erasure) are enabled for which datapoints.
  5. Next, while still in the SendGrid data silo, expand "Manage Identifiers". Check the respective boxes for which identifiers you'd like enabled. As an example, if you'd like Transcend to search users by email address, you'd check the box to enable the Email Address identifier. Note: if identifiers are not enabled correctly, we may not be able to process requests for certain users.
  6. Done!


We recommend testing requests across your Data Map before you start processing requests from end-users. To do this:

  1. Go to Privacy Center and click "View your Privacy Center".
  2. From your Privacy Center, click Take Control, then Download my data. You'll need to enter your email or login to authenticate yourself before submitting the request.
  3. Check your email for a message from Transcend. You'll be asked to click on a verification link to verify the request. Confirm your download request.
  4. Next, back in the Admin Dashboard, navigate to the Incoming Requests tab and select your request. If you don't see the request here, contact us at support@transcend.io.
  5. Once you've clicked into your request, navigate to the Data Silos tab and select SendGrid. Inspect the data returned.
  6. Finally, navigate to the Report tab and click Approve and Send. You should receive the report at the email address you submitted with the request.
  7. Done!

Removing the SendGrid integration

To remove the SendGrid data silo from your Data Map, navigate to your Data Map, and click into SendGrid. At the bottom of the screen, expand "Remove SendGrid". Click Remove Silo. You'll be prompted to confirm that you'd like to remove the silo, click Ok. Confirm the silo has been removed by navigating back to your Data Map.

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