Data Rights Unwrapped 2024: Transcend Customers Powering the Next Era of Privacy Innovation

Data Rights Unwrapped, Transcend's annual celebration of our customers’ most impactful privacy transformations, is back!

Launched in 2023, it was immediately clear this campaign was an incredible way to highlight the tangible impact our customers are making in the privacy space—both within their organizations and across the industry. We loved seeing how enthusiastic our customers were in sharing their privacy wins with peers, board members, and leadership teams.

This year, we shine a spotlight on how our customers achieved even greater impact in 2024, using Transcend’s next-generation technology to achieve remarkable outcomes, including:

• Uncovering hundreds of thousands of systems potentially containing personal or sensitive user data
• Reclaiming millions of hours by operating on business data directly
• Empowering billions of people worldwide to easily fulfill their data rights

And let’s be clear, our customers’ had their work cut out for them this year. With four state privacy laws coming into effect, heightened regulatory scrutiny, and increased consumer demand for transparency and trust, the pressure was on to find innovative solutions to longstanding problems.

Data Rights Unwrapped 2024 celebrates our customer’s transformative impact in addressing these challenges—not only in overcoming privacy challenges within their organizations, but also in shifting privacy from a perceived obstacle to business growth to a key driver of strategic innovation.

Join us as we dive into the stories that illustrate this incredible shift.

2024’s most noteworthy privacy transformations

Our customers didn't just meet expectations in 2024—they redefined them:

• Discovering 6,344 data systems and 12.1 million data points, minimizing the challenges posed by manual, incomplete, or inaccurate data discovery.
• Powering 3.8 billion consent changes for the hundreds of millions of visitors reading articles on The Athletic, buying tickets for local events on Eventbrite, supporting artists and makers on Patreon, and browsing countless other beloved sites.
• Automatically fulfilling over 6.3 million data subject requests—deleting, de-identifying, returning, modifying users’ data preferences, and more—all at scale.
• Saving over $409 million and reclaiming 5.9 million hours by eliminating manual workflows and reducing administrative overhead.
• Plus, making liberal use of Transcend's 1500+ integrations ecosystem, powering not just data access and deletion within those systems, but schema discovery, communication opt-outs, redactions, and more.
• To seamlessly govern data and operationalize privacy tasks across their full data ecosystems, the top 10 integrations customers used across the Transcend platform were:
  • Stripe
  • Salesforce
  • Shopify
  • Segment
  • GoogleAds
  • Zendesk
  • Twilio
  • Amplitude
  • Braze
  • SendGrid

Here’s a few snapshots of the remarkable ways our customers leveraged Transcend’s next-generation solutions to enable strategic innovation across their organization.

Unlocking seamless consent management across multiple brands, allowing this Fortune 100 to cut costs and empower more effective marketing.

Impact: Scalable privacy infrastructure that will serve as a foundation for growth, even as this enterprise integrates new organizations into its ecosystem.

Impact: Increased customer engagement through user-friendly consent management, plus clear reinforcement of Eventbrite’s commitment to privacy.

We’re honored to have engaged with hundreds of thousands of privacy professionals through in-person events, social media, and our Privacy Pulse community—strengthening our collective ability to drive meaningful privacy transformations across industries.

Through our customers’ extraordinary efforts, we have moved that much closer towards a future where ordinary people are not subjected to extraordinary surveillance—evolving privacy from a compliance requirement to a foundational element of trust and innovation.

We can’t wait to see what’s next in 2025 and beyond.