Consent & Preference Management
Collect consent. Sync preferences. Act on both instantly.
Only Transcend answers “Can I use this data?” in real time across marketing, data, and AI systems. Consent and preferences are enforced across web, mobile, and the backend, keeping permissions in sync everywhere customer data lives.
Trusted by Fortune 500 brands and industry leaders. Gartner Magic Quadrant Leader in Privacy UX.
The Status QuoConsent only gets recorded. Preferences are fragmented.
A banner records a choice. It doesn't block a cookie, and it definitely doesn't tell your team what a user actually wants. Most tools stop at the front end: fragmented consent and preferences sit in a database that marketing can't touch without a spreadsheet export or a favor from engineering. That's not compliance. That's paperwork.
The opportunity
With Transcend, consent and preferences are encoded and enforced across every system
Built for scale, not stitched together
Scale to new brands, markets, and domains without rebuilding your consent infrastructure. Govern every website, app, and region from one dashboard, and adapt to new regulations through configuration, not a constant cycle of custom engineering.
Enforced everywhere, automatically
The moment a user updates a preference or opts out, that choice is enforced across your entire stack in real time. Every downstream system, from your CRM to your ad platforms, is updated automatically, with no manual sync or engineering effort.
Data your AI initiatives can actually use
Every consent choice, including Do Not Train signals, is logged with a timestamp and full audit trail, so your AI teams build on data that's provably permissioned the moment a regulator or model auditor asks.
Transcend named a Leader in the Gartner® Magic Quadrant™ for Privacy UX
In this first Magic Quadrant for Privacy UX, Gartner assessed eleven vendors on Completeness of Vision and Ability to Execute across consent and preference management, DSR automation, and privacy centers.
Transcend credits its customers, whose complex data environments helped shape the platform.
the Transcend differenceThe gap between recording consent and enforcing it
Consent at the network level
Transcend's Airgap is a lightweight script that uses proprietary, network-level technology to intercept and block tracking events before they fire, if consent is needed. We temporarily hold the tracking events locally until consent is given, so you get more of the actionable permissioned data. This allows you to stay compliant without dropping analytics events and losing parts of the user journey.
See Airgap.js docs
Resolves conflicting consent, before it happens
When an anonymous choice and an authenticated record disagree, like an opt-out on one device and a login on another, Transcend applies your chosen rule automatically: most recent wins, most restrictive wins, or the account record always governs. One consent state, decided in advance, not reconciled after the fact.
Explore Policy Engine
Seamless integrations, enforced downstream, continuously
Transcend integrates with every system, from internal databases to SaaS tools to unify your fragmented permissioned data. Every integration is built and managed in-house on a zero-trust, secure architecture, so governance and data decisions reach downstream into every corner of the data stack, in real-time. Custom integrations available.
Explore integrationsThe infrastructure that helps enterprises activate AI and first-party data initiatives responsibly
Policy Engine
Data decision infrastructure that encodes business policy, regulatory, and customer permissions.
AI Governance
Encode data permissions, Do Not Train rules, and governance policies directly into the systems your models and agents use.
Data Discovery & Classification
Map your personal data down to the column level so you know what you have and whether it's approved for AI use.
DSR Automation
Fulfill deletion, access, and Do Not Train requests automatically across your entire stack, with audit trails on every decision.
The sombra difference for sensitive data use cases
Secure-by-design with Sombra
Sombra is Transcend's self-hosted, zero-trust security gateway, the only secure-by-design architecture built to handle your most sensitive data. With two-way encryption, it runs entirely inside your infrastructure and keeps your API keys, so we never see it.
Let Your Agents Call the Decision Layer Now
Deploy agents that already know what data they can use
Meet Agentic Assist and the Transcend MCP Server, new agentic AI capabilities that help governance teams complete assessments faster, automate routine compliance work, and manage governance workflows from the tools they already use.
Why leading brands choose Transcend
“Every initiative we want to pursue as a business runs through data: new products, new markets, new personalization solutions. We chose Transcend to give us the clarity, confidence, and real-time control of our customer data across the full tech stack.”
Gary Cohen
CEO
“Transcend consent management does everything we needed it to do and works better than we had expected.”
Jesse Zhang
Director of Engineering
“Every initiative we want to pursue as a business runs through data: new products, new markets, new personalization solutions. We chose Transcend to give us the clarity, confidence, and real-time control of our customer data across the full tech stack.”
Gary Cohen
CEO
“Transcend consent management does everything we needed it to do and works better than we had expected.”
Jesse Zhang
Director of Engineering
Explore best practices on how every AI initiative can run on encoded consent and preference data.
You’re only reaching a fraction of your audience
Build audiences from consented, up-to-date preference data instead of a stale export that's already out of sync with the newest opt-outs.
Increase engagement. Maximize LTV.
Launch a new brand, domain, or enter a new market without rebuilding your consent and preference program.
Grow audience +220%. Drive $1.9B in revenue.
Push every opt-in and opt-out straight into your campaign tools, so audience lists stay clean without manual list-scrubbing.
Automated policy enforcement with real-time evidence
Enforce consent at the network level and generate an audit trail for every choice, without slowing down a single campaign.
Learn more
Act today to solve the growing data governance technical debt
See Transcend in action
Get a walkthrough of how consent and preference data gets collected, enforced, and pushed downstream, on your systems.
State of Customer Data in 2026 Report
New research on the data governance gap and how enterprises turn consent and preference data into revenue growth
Why enterprise AI fails without a compliant data foundation
A CIO's guide to building the data foundation AI initiatives actually need.
MarketScape Leader
Highest User Adoption
Leader, Privacy UX MQ
Technology Fast 500
World Changing Ideas
Solution of the Year
Most Innovative Companies
Technology of the Year
FAQ
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