Privacy's Evolution: Insights from our Recent CPO Convenings and Gartner’s Market Guide

As comprehensive privacy regulations continue to evolve and expand globally, the role of Chief Privacy Officers (CPOs) and privacy leaders has never been more critical.

This reality was at the heart of recent events we hosted in both Chicago and Dallas, where CPOs and privacy leaders gathered to discuss the future of privacy in an increasingly complex regulatory landscape.

The discussions at both events mirrored the key findings of Gartner’s recently published Market Guide for Consent and Preference Management (August 2024), authored by Nader Henein, Bart Willemsen, and Bernard Woo.

Gartner highlights that modern privacy regulations are not only expanding but also becoming more complex, as they push organizations to give users more clarity around—and control over—their personal data. This shift is driven by rising consumer demand for transparency, especially in an era where changes across the Adtech ecosystem and the gradual phasing out of traditional tracking technologies like cookies have led to increasingly complex, consent-driven workflows.

Privacy: From compliance to opportunity

At both our Chicago and Dallas CPO roundtables convened in partnership with Consero, privacy leaders emphasized the growing importance of privacy not just as a compliance requirement, but as a strategic business driver. There was a strong focus on how to responsibly adopt generative AI, elevate privacy’s voice at the board level, and, most importantly, turn privacy into a catalyst for enterprise growth. This aligns closely with Gartner’s insight that organizations are often constrained by their current technical capabilities, especially as they face skyrocketing demand for granular, first-party consented data.

Our commitment to privacy innovation

At Transcend, our product roadmap is deeply aligned with these emerging trends. Our platform is designed to meet the challenges outlined in Gartner’s Market Guide. We provide organizations with the tools they need to manage consent and preferences with the clarity and control that modern privacy laws require. Whether it’s navigating the complexities of consent-driven workflows or addressing the demands of granular, first-party data, our solutions empower our customers to stay ahead of the curve.

The winning privacy strategy? Focus on your users to build trust

Gartner recommends that security and risk management leaders focus on building a user-centric consent and preference management stack by reviewing customer analytics, documenting consumer expectations, and selecting capabilities that align with these insights. At Transcend, we support this approach by enabling our customers to implement and manage these capabilities effectively, ensuring they not only comply with current regulations but also leverage privacy as a key business differentiator.

As privacy continues to fuel massive change across industries, we’ll be sharing more stories and use cases from our customers who are successfully navigating this new landscape. These insights will highlight how privacy can be transformed from a regulatory challenge into a growth engine for businesses.

As we push the boundaries of what’s possible in privacy management, we’re excited to continue our journey with CPOs and privacy leaders, turning privacy into a cornerstone of innovation and enterprise growth.