Exclusive report: Consent and preference data critical to enterprise innovation đź’ˇ

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[Report] 100% of organizations say consented data is essential for AI innovation

Download exclusive insights into how integrated consent and preference management is empowering enterprises to unlock new revenue streams, accelerate digital transformation, and unblock AI innovation—from exclusive research commissioned by Transcend.

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Enterprise leaders agree—clean, consented data is critical for scalable personalization and AI innovation

Download this exclusive report to learn how consent and preference data go beyond compliance to power innovation, accelerate digital transformation, and unlock new revenue streams.

  • 100% of executive respondents say consented data enhances their organization’s ability to launch new products and services.
  • More than half of executives report being highly reliant on consented data for digital innovation initiatives like personalized marketing, product development, and AI.
  • More than 70% of executives say they struggle to proliferate communication preferences across their organization’s entire data ecosystem.
  • Two-thirds of executives report difficulties creating personalized experiences that align with consumers’ communication preferences, despite the importance of this data in achieving strategic goals.

These findings are based on an independent survey of 265 privacy, security, and marketing professionals conducted by UserEvidence and commissioned by Transcend.

"Privacy and security stakeholders can be the biggest roadblocks to AI adoption due to stringent regulations around data usage across the globe.

Organizations that invest in strong consent and preference management can remove these roadblocks without exposing their organizations to increased risk."

- Ryan O’Leary, Research Director, Privacy and Legal Technology at IDC