Your next-gen privacy partner: Transcend’s first brand campaign

April 1, 20242 min read

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This week, thousands of privacy professionals head to Washington D.C. for the IAPP Global Privacy Summit –- the largest privacy conference in the world. It’s the perfect launching point for our first-ever brand campaign: our introduction that Transcend is the next-generation alternative to OneTrust. 

Put simply, you can now Transcend beyond OneTrust. It’s a fact that many Fortune 500 companies and the world’s best brands of all sizes already enjoy — having already made the switch from OneTrust to Transcend. 

Corporate privacy teams have long had a limited choice for a privacy partner. But that doesn’t mean they’re satisfied. 

Most legacy privacy providers are built on a foundation of helping companies manage personal data by hand – an approach to privacy management that is increasingly futile and frustrating with today’s scale and complexity of corporate data. 

In stark contrast, Transcend is built on the foundation that privacy controls encoded directly into data systems better handle personal data – improving enterprise regulatory compliance, reducing business costs, saving cross-organizational time, and improving user experiences. 

In our new brand ads across Washington D.C. area airports, in Uber rides to the conference epicenter, and around the IAPP events, our new campaign invites privacy leaders to explore Transcend as their next-generation privacy partner.

We’re also unveiling ads on digital and social, and engaging in pop-ups during the event to more deeply introduce ourselves as the direct alternative to OneTrust in the privacy community.

Further, conference attendees can experience their new home for next-gen privacy live on the IAPP floor – from our interactive Migration Station, to live product demos, to live educational presentations, we are thrilled to show privacy executives how our all-in-one privacy platform drives business growth.

As a technology company, we’re passionate about showing the immediate value of what Transcend can do for your company, and highlighting what we’ve already achieved for the world’s biggest brands.

We’re so proud to be the next-generation privacy partner of choice for Fortune 500 companies, Global 2000s, and the world’s greatest brands of all sizes. We can’t wait to show even more of the privacy community what it looks like to Transcend beyond OneTrust. 


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