Connecting to Everything: Announcing Custom Functions to Unlock Seamless Privacy Operations

Today, we’re thrilled to announce the release of Custom Functions—a powerful new feature that makes it dramatically easier for teams to automate privacy operations across their organization's data ecosystem, helping them unlock the full potential of their datasets.

Custom Functions builds on Transcend’s existing API infrastructure, offering a streamlined way to extend user privacy rights automation, such as data subject request (DSRs) fulfillment and preference updates, to previously hard-to-reach data systems. This update complements Transcend's already extensive library of proprietary integrations, which are deployable in seconds and cover data discovery, mapping, consent management, and more.

Together, these capabilities deliver the industry's most adaptable data privacy integration offering—giving you the power and flexibility to orchestrate privacy exactly how your business needs, across every single system. This level of control not only helps maintain customer trust and compliance, but also empowers organizations to pursue deeper digital personalization—fueling more effective growth campaigns and unlocking new revenue opportunities.

Why automating privacy across all systems matters

Today’s privacy professionals are under more pressure than ever. They’re expected to uphold high standards for data protection, navigate a patchwork of complex privacy laws, and meet rising consumer expectations—all while working with limited resources. It’s a tough balancing act, and the stakes are only getting higher.

Yet, many teams are still forced to rely on outdated tools and manual processes to manage privacy across an increasingly fragmented data landscape. When data is spread across dozens or even hundreds of systems, manually fulfilling data subject requests (DSRs), updating user preferences, or mapping data flows isn't just inefficient, it’s a significant compliance risk. A missed record in a deletion request or a misapplied consent signal can lead to violations, fines, and erosion of customer trust.

This operational burden slows down essential compliance work, strains already stretched teams, and increases the likelihood of human error. Worse yet, these privacy bottlenecks can hold the business back—delaying product launches or regional expansions due to the inability to quickly prove compliance across all relevant systems.

That’s why end-to-end privacy automation is essential. By automating privacy workflows across your entire data ecosystem, you reduce risk, eliminate inefficiencies, and give your business the confidence and agility it needs to grow securely and responsibly.

Transcend Custom Functions improves privacy operation efficiency

While other privacy platforms offer basic APIs or outbound webhooks for automating privacy in hard-to-reach data stores, these connections typically require an engineering team to build, host, and maintain separate infrastructure that processes the calls and interacts with these systems. This adds technical debt and significantly extends implementation timelines.

What are Custom Functions?

Transcend Custom Functions drastically improves the development experience by providing a managed environment directly within our platform where your engineers can write and deploy targeted code snippets to connect to homegrown or external systems. Triggering when a user submits a DSR or updates their preferences, Custom Functions eliminate the need to setup additional infrastructure to poll our API or process webhooks—unlocking your teams’ ability to customize integrations faster.

How do Custom Functions differ from Transcend’s existing integrations?

Custom Functions are ideal for automating core privacy workflows—like DSR fulfillment, preference updates, and consent synchronization—across your unique homegrown databases, internal tools, or niche third-party systems. Our robust library of proprietary integrations remains the best choice for commonly-used SaaS applications, databases, and data warehouses: empowering Transcend’s full capabilities out-of-the-box, including DSR automation, consent and preference management, and advanced data discovery.

Explore Transcend's complete integration ecosystem

We encourage you to browse our extensive catalog of pre-built integrations or learn more about how you can use Custom Functions to simplify your architecture and reduce overhead. Custom Functions are currently in Beta and require self-hosted Sombra clusters. Current customers should reach out to your account representative if you wish to use it, but don’t have a self-hosted Sombra cluster.