Data Rights Unwrapped 2023

December 21, 20232 min read

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Celebrating our customers' top privacy transformations!

It’s not only your playlist that deserves all of the attention at the end of the year. We think our customers' work to transform their privacy is an ‘era’ also worth celebrating! 

So today, in celebration of all that our customers have accomplished this year,  we’re launching Data Rights Unwrapped—our first annual, special look at what Transcend customers achieved as privacy leaders in 2023. We couldn’t be more proud and humbled to partner with so many innovative, industry-leading companies that support modern data rights for their users.   

It’s been just over five years since GDPR was enacted. And, as businesses continue to refine their privacy programs, it’s never been more clear that static spreadsheets, surveys, and manual workflows fail to address the scaling privacy requirements that companies face across sprawling data systems and a steadily increasing web of regulations. 

The launch of our 2023 Data Rights Unwrapped campaign—featuring industry-wide trends and personalized messages to all our customers wrapping their biggest 2023 privacy wins—highlights the transformative impact of their privacy initiatives throughout the year. 

From Fortune 500 companies to Global 2000 enterprises and the world’s fastest-growing startups, leading brands partner with us to empower their next-generation privacy organizations. We love seeing and celebrating companies that move toward improved compliance, increased cost savings, and enhanced user experience. 

No matter the business or the need—from retail leaders to household consumer brands to AI companies to fintech companies to B2B SaaS—there are so many privacy transformation successes to celebrate!  

Here’s a roundup of some industry-wide transformations.

Top privacy transformations of 2023:

  • By fully automating DSRs that were previously manual operations, Transcend customers have saved over $91 million dollars and 1.33 million hours.*
  • Our customers helped honor data subject requests for over 2 million users worldwide.
  • Companies improved their data governance by automatically discovering more than 4,500 data systems and moving away from manual and incomplete survey-based methods.
  • The top 10 most popular integrations for automating data subject privacy requests in 2023 include:
  1. Salesforce
  2. Zendesk
  3. Stripe
  4. Segment
  5. Google Ads
  6. Google Analytics
  7. Facebook Ads
  8. Delighted
  9. Amplitude
  10. Klaviyo
  • Customers connected their Transcend platform to the most popular cloud infrastructure tools for automated data discovery, including AWS, Google Cloud Platform, and Azure.
  • Across the collective Transcend community, over 1.2 billion cumulative users now have Transcend-powered modern data rights. 

From millions of dollars saved to business days taken back from manual workflows, to thousands of data systems discovered to fulfilling privacy rights for millions around the globe—2023 was a truly transformative year for our incredible customers. 

We can’t wait to see what they accomplish in 2024!

*Estimation of the dollars saved by automating the DSR lookup process with Transcend, assuming it previously took an average of 6 min to manually lookup information in each system and an average hourly salary of $68.51. This calculation only includes internal employee efforts and does not include additional outside counsel legal fees.

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