Popups are an annoying ghost of internet history that just can’t seem to stay dead. At PEPR 2021, I spoke about the path Transcend’s engineering team took to find a way to eliminate pop-ups while maintaining regulatory compliance.

Watch the full talk here.

In the talk, I shared our experience exploring various alternatives and how we designed a way for users to land on a website without a banner, while retaining tracking events locally on the user’s device—until an appropriate time to ask for user consent and release the events to the site owner.

P.S: If you’re interested in learning more about how we’re reengineering the consent manager experience or want to be the first to get access, sign up below.