Transcend Full-Stack Consent: Grow Your Business With More Compliant Data

When it comes to shielding the company from risk, privacy teams often have to be the voice of reason—which can often mean saying “No” to other business units when they ask for approval on projects that won’t meet regulatory standards.

One way privacy teams can flip this paradigm – shifting from being seen as a cost center to driving clear business value – is to deploy comprehensive consent management in order to increase the amount of compliant data the business can use. But you might be asking: why (beyond the obvious) is compliant data collection important?

With first-party, fully-consented data, your business can better understand user behaviors, leading to higher ROI marketing campaigns, better insights from holistic analytics, and insight-driven product development. Imagine, for example, the additional revenue marketing and privacy can collectively drive by confidently sharing compliant user data across sub-brands or running email campaigns without needing to reconcile preference lists from multiple tools.

Transcend supports industry leaders like Eventbrite, GoCardless, and other Fortune 500s to leverage trusted user data to grow their businesses. In fact, Kat Vetrakova, Head of Privacy & Security at GoCardless, noted that:

Transcend Consent Management improves compliant data collection in three key ways:

• Automatic downstream enforcements of user preferences: Transcend automatically propagates user preferences from the frontend banner on your website into backend systems—all without the resource-intensive work, like manual tag management or in-house development, required by other CMPs.
• Continuous tracker discovery: Unlike other platforms, which rely on static site scans, Transcend uses telemetry via network-level scanning to find and categorize all trackers. This creates an up-to-date picture of data tracking for every page on your website, including pages hidden behind login or post-check-out flows.
• Nuanced consent regulation: Transcend’s proprietary airgap.js script simplifies the process of granularly configuring consent regulation for different technologies, business units, and regional regimes to maximize your consent capture surface.

This next-generation approach to compliant consent management and data collection benefits the business by:

• Offering a single pane of glass on compliant data directly within the tools used to drive innovation
• Enabling comprehensive visibility into the different ways user data is being collected
• Removing the operational burden of addressing both regional and vendor-enforced regulations

With Transcend Consent Management, you’ll also be able to support your brand identity through fully customizable displays and tailor preferences shown based on the user’s local regime.