How Modern Consent Management Transforms Businesses: Real Stories of Transparency, Trust, and Innovation
By Phyllis Fang
August 14, 2024•3 min read
As the regulatory patchwork expands and customer trust and loyalty is increasingly influenced by a company’s privacy practices, businesses are turning to modern, next-gen consent management solutions.
Below, we explore how industry-leaders have leveraged Transcend Consent Management to not only meet regulatory requirements, but also increase operational efficiency through automated compliance, build customer trust with responsible data practices, and enable innovation with trusted, compliant data.
1. GoFundMe increases tracker visibility and improves compliance
Crowdsourcing site, GoFundMe, needed an efficient but complete way to uncover and organize the cookies, pixels, and other tracking technologies being used across its various web domains.
Without this visibility, they were struggling to get a handle on their consent management process—lacking clarity around whether consent preferences were being honored for their 100 million donors worldwide.
With Transcend, the impact was immediate. Tracker visibility quickly improved and the team was able to move forward with confidence in their improved consent compliance and reduced business risk.
“Adopting and implementing Transcend's Consent product has been one of the smoothest technology implementations we've done. Within hours, we were getting valuable information that allowed us to instantly see most used cookies and data flows and easily separate data flows by domain. We are confident in our current and future consent management compliance.”
Jake Ottenwaelder, Senior Privacy Engineer
2. Helping the HelpScout team support their Marketing team’s efforts Without a proper consent management platform, the Privacy and Security teams at HelpScout weren’t able to effectively collect consent preferences and first party user data. Data is the lifeblood of any business – empowering data-driven decision making, nuanced marketing campaigns, key customer insights.
HelpScout needed an efficient, compliant way to enable this data. Now, having implemented Transcend Consent Management, Pilar Garcia, Director of Privacy & Security says:
“We didn't have proper cookie management in place. Transcend allowed us to implement it in a clean, straightforward way that made both Privacy and Marketing happy. We were able to implement it fast enough and with only a few hiccups. Transcend has helped us increase our compliance when it comes to cookies.”
3. Improving the Candidate Experience: A Success Story
A global recruiting platform supports over 120,000 candidates around the world. As a trusted partner to job seekers during one of the more stressful times in their lives, they value delivering a positive candidate experience—a perspective that extends to their privacy program.
This company faced significant challenges in managing candidate consent across a distributed team, relying on manual processes like spreadsheets and emails. Their team needed a streamlined approach that would ensure robust, consistent consent management no matter their candidates’ location.
They came to Transcend looking for ways to streamline consent management across a range of workflows, including different candidate lifecycle definitions by region. With Transcend Consent Management, they was able to operationalize their data collection processes, ensure candidates gave consent before any personal data was shared with clients, and feel confident in their overall compliance stance.
“Transcend has helped us as a company make sure everything is compliant and all data laws are being adhered to. Without this tool we cannot ensure that candidates are okay with all their information being shared with a client.”
Global recruiting platform
4. Saving Time and Money: Ace & Tate’s Journey
Direct-to-consumer eyewear retailer, Ace & Tate, was struggling with a legacy consent tool that was cumbersome and complicated to use. This tool was also impacting their site’s performance, a critical piece of an effective e-commerce, which relies on a seamless and fast online shopping experience.
Ace & Tate needed a straightforward tool that could plug into their existing tag manager set up.
“Transcend has given us a lightweight and flexible consent solution that works well with our Google Tag Manager setup and has a simple and intuitive approval dashboard compared to others on the market. Furthermore, it's been a joy to work with the team at Transcend during the integration process.”
Nils Westhoff, Front-End Developer, Ace & Tate
These stories underscore why businesses need a modern tool for consent management. Whether it’s building trust through transparency, enhancing compliance visibility, saving time with automation, or driving innovation with compliant data, Consent Management is an essential tool for businesses navigating the complex world of data privacy.
As these companies have shown, the benefits of investing in a next-gen consent management solution extend far beyond compliance—they create opportunities for deeper customer relationships, operational efficiency, and innovative growth.
By Phyllis Fang