Make the Switch to Transcend: Elevate Your Data Privacy Management

June 22, 20233 min read

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Legacy technology can mean incomplete compliance

Today’s privacy challenges are data challenges. With limited automation and cookie management, inferior data security, and minimal support, legacy privacy tools fail to address this fact—leaving you on your own to ensure compliance in an increasingly complex regulatory environment. 

Like many evolutions of technology, there are waves. If legacy platforms of shallow tech but wide scaffolding represent the first wave, specialized vendors—like limited tools that only fulfill one aspect of a privacy program—represent the second wave. Both present challenges for the modern privacy team.

Lacks true automation

Legacy platforms are seen by many to be glorified privacy ticketing systems, which require consistent manual work  to manage compliance. It can feel like privacy teams are promised an automated solution, but left with human-dependent workflows that drain internal resources, increase the likelihood of errors, and make scalability a pipe dream.

Minimal support

Once the sales cycle is over with a legacy provider, we’ve heard it can take days and even weeks to receive a response from support—leaving your teams largely on their own to implement and troubleshoot issues. With the inherent complexity of enterprise data ecosystems, your teams need a partner with the technical chops to stand up industry-leading privacy solutions.

Do Not Sell/Opt Out compliance means your company needs to block network requests between your website and third-parties. To meet this requirement with a legacy platform, your privacy team will need to manually maintain a list of trackers within Google Tag Manager—draining important business resources, and increasing compliance risk and the likelihood of incomplete coverage.

Incomplete integrations 

A common limitation of legacy providers is that they don't handle trackers added outside of Google Tag Manager. This means that to automatically identify and return user data from popular business platforms like Slack, Salesforce, and Shopify, you’ll need bespoke code added via an SDK or direct script.

Inferior security 

It's also likely that legacy providers also require direct access to your company's internal data systems and the personal data they govern. This level of access means that if they experience a breach, your data is vulnerable.

Limited scalability

Without the ability to auto-detect trackers and label them at a granular level (for example, Intercom makes some network requests for analytics purposes and others that are essential) your teams are dependent on tribal knowledge to maintain that process—leading to compliance gaps as your website evolves.

Learn more about how Transcend stacks up against legacy solutions with the full guide + case study.

Offering a comprehensive privacy infrastructure platform where breadth doesn’t sacrifice technical strength, Transcend embodies the third and future wave of privacy solutions.

  • 200+ tracking technologies covered vs. surface level “cookie scans” with legacy platforms
  • Complete visibility with out-of-the-box dashboards for measuring compliance
  • Network-level approach to tracker regulation lets Transcend Consent identify and block only the data that requires consent

Transcend Consent is the only solution that governs both client-side and backend consent for complete compliance—with custom consent experiences for any region, device, and domain.

From client-side UI to backend opt outs, to honoring GPC, LDU, and other Do Not Sell signals, companies of any size and scale can trust Transcend Consent to confidently manage their complex, global digital ecosystem.

True automation

Transcend auto-detects new data systems, allowing your team to “Quick Add” integrations into privacy workflows. By partnering with Transcend, our customers lower their operational spend, eliminate the need for custom code maintenance, and maintain robust, ongoing compliance—freeing their teams to get back to strategic work. 

High-touch support

Transcend offers end-to-end support from a dedicated, engineering-led customer success team. Plus, our detailed documentation provides quick starts guides, answers FAQs, and offers in-depth coverage on the full breadth of our product line.

Honoring consent is a full-stack problem that requires governing client-side and backend workflows. Transcend Consent is the only solution that honors the Global Privacy Control (GPC) signal and propagates downstream restricted data processing flags out-of-the-box. 

Enterprise-level visibility

Transcend is the only consent solution that gives continuous visibility into all trackers and cookies across a website. Transcend’s Admin dashboard includes metrics like user preferences, opt out compliance, and trends over time. Give your teams the insights they need to confidently report on privacy compliance, vendor risk, user growth, and more.

Robust security

Transcend Consent never sees your users’ data. Fully encrypted with AES-256 from your firewall to the end-user’s browser, Transcend only communicates with your SaaS vendors and internal systems through our proprietary self-hosted security gateway. Plus, granular access controls and SSO on every plan ensures data access is restricted by your SAML provider.

Flexibility as you scale

With Transcend, your team can easily customize your front-end UI and add new regional consent experiences in just a few clicks. Don’t let cumbersome configurations or account manager bottlenecks add friction to your business growth.

For when your legacy solution relies on static site scans, requires tedious maintenance, and still leaks unconsented data. Transcend Consent Management collects consent and automates enforcement across every interface, from websites to mobile apps, offering your organization:

  • Continuous detection of 200+ kinds of trackers across every inch of your site.
  • Automatic network-level enforcement–no manual tag manager configuration.
  • Out of the box support for IAB TCF, Google Consent Mode, and Do Not Sell (eg. Meta LDU).

Reach out to learn more.

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