Why consulting partners are guiding enterprises from OneTrust to Transcend

By Ethan Lewis

Head of Channel Partners

September 5, 20254 min read

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Enterprises are rethinking their privacy stack. For consulting firms and service providers guiding clients through complex transformations, the shift from legacy platforms like OneTrust to Transcend is more than a tooling change: it’s a strategic opportunity to build a more profitable, future-ready practice.

This is especially true for category leaders and Fortune 500 companies navigating high consumer expectations and increasingly complex data ecosystems. These organizations aren’t looking for incremental upgrades — they need scalable privacy infrastructure that can support digital acceleration, AI adoption, and global compliance simultaneously.

Unlocking the partner opportunity

Switching your clients to Transcend unlocks new, high-margin service revenue. OneTrust’s platform often requires significant manual effort for implementation and operation, commoditizing partner services. Transcend’s deep automation and developer-first platform reduce that manual overhead, enabling your teams to focus on high-value strategic engagements.

By embedding Transcend into your privacy, security, and data governance offerings, you can:

  • Increase project profitability: Deliver projects faster and with fewer resources, shifting your team’s focus from manual configuration to strategic advisory.
  • Create new service lines: Capitalize on Transcend’s advanced capabilities to offer new services in areas like AI governance, data mapping automation, and privacy-by-design consulting.
  • Differentiate your practice: Stand out with a next-generation platform that clients can’t get from legacy providers, positioning your firm as an innovator.

Modern vs. legacy: a platform comparison for partners

From rigid UIs to API-first extensibility
Legacy platforms rely on closed, UI-driven configurations that slow adaptation and customization. For partners, that means time lost on workarounds. Transcend’s API-first platform enables seamless integration and extensibility, allowing you to build solutions that fit each client’s unique stack.

From manual surveys to automated data discovery
Manual data mapping produces static, incomplete inventories. Transcend delivers automated, real-time data discovery across systems, code, and databases — the always-on foundation enterprises need for privacy and data governance.

From manual overhead to deep automation
Legacy systems drain resources with manual DSR fulfillment and consent workflows. Transcend automates the full privacy lifecycle, lowering operational costs and increasing the profitability of managed services.

From reactive compliance to proactive AI governance
Enterprises adopting AI can’t rely on retrofitted tools. Transcend was purpose-built for the AI era, with features like “Do Not Train” and “Deep Deletion” APIs that enable responsible AI adoption — and empower partners to lead clients through their most pressing new challenges.

Download the step-by-step guide to switching from OneTrust to Transcend

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Driving measurable outcomes for clients

Your clients are under pressure to modernize. They need compliance programs that scale globally, technical guardrails for AI, and an exit plan from outdated, high-cost systems.

Recent partner engagements demonstrate the scale of impact:

  • A global consulting firm enabled a Fortune 20 wholesale retailer to modernize its retail media practice with real-time consent orchestration.
  • A Big Four firm supported a global pharmaceutical leader in its direct-to-consumer transformation with scalable governance infrastructure.

These shifts illustrate the scale of impact modern privacy infrastructure delivers: helping enterprises achieve compliance, reduce operational risk, and win customer trust.

See how a global consulting firm helped a Fortune 20 retailer modernize its retail media practice with Transcend

Read the case study

How to drive successful client transitions

Stakeholders to engage

Successful transitions engage multiple stakeholders:

  • Chief Privacy Officer / Privacy Program Leads
  • Data Governance & Security Leaders
  • IT & Engineering Teams
  • Legal & Compliance Teams
  • Business Unit & Marketing Leaders

Migration milestones and timing

  • 90 days pre-renewal: Assessment & strategy
  • 60 days pre-renewal: Migration planning with IT/legal
  • 30 days pre-renewal: Pilot migration (inventory, consent, DSR automation)
  • Renewal date: Transition live workloads

Benefits for your practice

For consulting and service provider partners, Transcend enables:

  • Larger transformation projects: Lead enterprise-scale data governance and AI readiness engagements.
  • Faster time-to-value: Accelerate client programs from months to weeks.
  • New managed services: Unlock recurring services for AI governance, consent management, and privacy ops.
  • Competitive displacement: Win accounts stuck on high-cost, inefficient OneTrust contracts.

Positioning your firm for the future

Transcend isn’t just another privacy vendor. It’s the foundation for a modern consulting and service provider practice. By partnering with Transcend, you can help category leaders and Fortune 500 clients move beyond checkbox compliance, expand your services, win bigger deals, and deliver measurable impact in the AI era.

Deliver modern privacy infrastructure to your clients

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By Ethan Lewis

Head of Channel Partners

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