Scaling ‘Do Not Train’ and ‘Deep Deletion’ to Power Responsible AI at Scale

Today, I’m excited to share that we’re expanding two of our most critical AI Governance capabilities—Do Not Train and Deep Deletion—to serve even more of the world’s leading B2B AI companies.

These capabilities aren’t new to us. In fact, some of the most innovative AI companies already depend on Transcend to ensure their enterprise customers can control how their data is used, and to permanently remove data from systems when contractual or regulatory obligations require it. What’s new is our scale—bringing these proven capabilities to more AI vendors and deployers who are ready to meet the highest standards of trust and compliance.

Enterprise customers are increasingly making these controls a condition for doing business with AI Native companies. Whether it’s a “Do Not Train” clause in a master services agreement or a requirement for provable deletion from data systems, the message is clear: AI companies must be able to prove responsible data handling.

We’ve seen firsthand that enterprise AI contracts hinge on a vendor’s ability to prove both ‘Do Not Train’ compliance and true data deletion. These capabilities are already helping industry leaders land Fortune 500 customers—and now we’re scaling them to power the next wave of responsible AI adoption.

What makes our approach the industry-standard is our real-time orchestration at the data system level. Unlike internal or manual solutions, Transcend is core infrastructure that enforces these controls continuously, keeping promises and systems in sync and audit-ready. This means faster deal cycles for AI companies and stronger trust for the customers they serve.

The demand is only accelerating. With regulations such as the GDPR, EU AI Act, and a growing wave of state privacy and AI laws imposing rules around training data, the combination of Do Not Train and Deep Deletion is becoming a foundational part of any enterprise AI readiness checklist. Learn more here.

We’re proud to already power hundreds of millions of these workflows for AI companies globally. Now, we’re making sure more B2B AI companies can meet the moment—closing deals faster, reducing risk, and building the kind of trust that lasts.