GDPR compliance simplified
The EU’s General Data Protection Regulation requires businesses to fulfill data subject requests for access, deletion, correction, and erasure, provide opt-in consent management, and generate records of processing activities (ROPA). Use Transcend to avoid penalties, meet GDPR requirements with ease, and transform your privacy operations.
EUROPE'S GDPR
What businesses need to know
The General Data Protection Regulation placed new obligations on businesses serving customers within the EU and created new consumer data rights—such as the right to access, delete, correct, or transfer personal data.
Since March 25, 2018
GDPR went into effect March 25, 2018 and has had hundreds of enforcement actions in the years since. This landmark privacy law applies to any business operating in the EU or offering goods or services to EU citizens—even if the company is based elsewhere.
Privacy rights for EU citizens
GDPR gives EU citizens the right to request access, correction, erasure, or transfer of their personal data. Companies must also give people an opt-in mechanism for cookie tracking, meaning they may not begin data collection without a consumer’s consent. Organizations looking to remain compliant with GDPR need a customizable privacy solution that scales to their needs.
GDPR enforcement
The European Data Protection Board (EDPB) is tasked with enforcing GDPR requirements across all EU member nations—having already levied many multi-million dollar fines, including a $877 million fine for Amazon, in the years since GDPR went into force. Despite Brexit, the UK still follows GDPR regulation, pursuing enforcement through the Information Commissioner's Office (ICO).
PRIVACY REQUESTS
Easily fulfill consumer privacy requests
GDPR requires that companies fulfill consumer requests for personal data access, deletion, correction, and transfer.
Transcend Privacy Requests is the easiest and most comprehensive way to delete, de-identify, return, or modify a user's data across your tech stack, no matter where it’s stored.
OPT-IN CONSENT
Easily manage consumer data consent
GDPR requires that companies give users an opt-in mechanism before collecting, selling, or sharing personal data.
Transcend is the only platform that manages this end-to-end—from governing client-side and backend data flows to enforcing end user preferences across ad tech platforms.
RECORD OF PROCESSING ACTIVITIES
See personal data, wherever it lives
GDPR Article 30 requires that companies complete records of processing activities (ROPA). With Transcend, you can quickly scan your website and tech stack, discover data silos, and auto-populate any new data into your live Data Inventory. Smart content classification helps you categorize personal data points quickly, making ROPA creation and maintenance a breeze.
COMPLIANCE WITHOUT COMPLEXITY
Engineered for simplicity, efficiency, and seamless compliance.
More resources
The Complete Guide to GDPR
The General Data Protection Regulation (GDPR) is a trailblazing privacy bill that established new data privacy requirements for all businesses operating or serving customers in the European Union (EU).
GDPR Data Mapping Essentials
Many GDPR compliance tasks—creating records of processing activity (ROPA), identifying risky data processing, and fulfilling privacy requests—depend on or are supported by having a complete data map.
ROPA Process: A Step-by-Step Guide
Article 30 of the General Data Protection Regulation (GDPR) requires that all data controllers create and maintain detailed records of processing activities, otherwise known as ROPA. Learn more about this process.
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