GDPR compliance simplified

The EU’s General Data Protection Regulation requires businesses to fulfill data subject requests for access, deletion, correction, and erasure, provide opt-in consent management, and generate records of processing activities (ROPA). Use Transcend to avoid penalties, meet GDPR requirements with ease, and transform your privacy operations.


What businesses need to know

The General Data Protection Regulation placed new obligations on businesses serving customers within the EU and created new consumer data rights—such as the right to access, delete, correct, or transfer personal data.

Since March 25, 2018

GDPR went into effect March 25, 2018 and has had hundreds of enforcement actions in the years since. This landmark privacy law applies to any business operating in the EU or offering goods or services to EU citizens—even if the company is based elsewhere.

Privacy rights for EU citizens

GDPR gives EU citizens the right to request access, correction, erasure, or transfer of their personal data. Companies must also give people an opt-in mechanism for cookie tracking, meaning they may not begin data collection without a consumer’s consent. Organizations looking to remain compliant with GDPR need a customizable privacy solution that scales to their needs.

GDPR enforcement

The European Data Protection Board (EDPB) is tasked with enforcing GDPR requirements across all EU member nations—having already levied many multi-million dollar fines, including a $877 million fine for Amazon, in the years since GDPR went into force. Despite Brexit, the UK still follows GDPR regulation, pursuing enforcement through the Information Commissioner's Office (ICO).

A screen shot of Transcend Privacy Requests


Easily fulfill consumer privacy requests

GDPR requires that companies fulfill consumer requests for personal data access, deletion, correction, and transfer.

Transcend Privacy Requests is the easiest and most comprehensive way to delete, de-identify, return, or modify a user's data across your tech stack, no matter where it’s stored.

A screen shot of Transcend Privacy Requests


Easily manage consumer data consent

GDPR requires that companies give users an opt-in mechanism before collecting, selling, or sharing personal data.

Transcend is the only platform that manages this end-to-end—from governing client-side and backend data flows to enforcing end user preferences across ad tech platforms.

A screenshot of the Transcend Consent dashboard
A screenshot of Transcend Data Mapping


See personal data, wherever it lives

GDPR Article 30 requires that companies complete records of processing activities (ROPA). With Transcend, you can quickly scan your website and tech stack, discover data silos, and auto-populate any new data into your live Data Inventory. Smart content classification helps you categorize personal data points quickly, making ROPA creation and maintenance a breeze.

A screenshot of Transcend Data Mapping


Engineered for simplicity, efficiency, and seamless compliance.

Privacy Requests logo

Privacy Requests

A fully automated, easy-to-use operating system for privacy request compliance. From access to opt out requests, and more. Secure infrastructure governs user data anywhere it's stored, without human intervention.

Data Mapping logo

Data Mapping

Through powerful, automated scans, Transcend discovers your company’s data silos and organizes data schemas and objects. Enjoy singular visibility, all in a collaborative platform where you can delegate tasks, see system owners, and generate audit logs or compliance reports.

Full-stack Consent

Full-stack Consent

The only solution that governs both client-side and backend user consent. Enjoy fully customizable consent experiences that handle any region, any device, and any domain.

Leaders say Transcend makes privacy easy

We're proud to be recognized as a Leader by G2 based on reviews from our customers. Transcend has also been recognized as Easiest to Do Business With, Easiest Setup, and more.

A G2 reviews badge with the words Easiest Admin, Winter 2023
A G2 Reviews badge with the words Easiest To Do Business With, Winter 2023
A G2 Reviews badge with the words Easiest Setup, Winter 2023
A G2 Reviews badge with the words Leader, Winter 2023