Comply with the VCDPA

Virginia’s Consumer Data Protection Act (CDPA) requires businesses to fulfill consumer privacy requests and provide options for opt-out of targeted advertising. Use Transcend to meet these and other state requirements with ease.


What businesses need to know

Virginia’s Consumer Data Protection Act (VCDPA) places new obligations on businesses processing consumer data in Virginia and expands consumer data rights—giving residents the right to access, delete, correct, transfer their data, and opt-out of targeted advertising.

Effective Jan 1, 2023

The VCDPA went into effect January 1, 2023. It applies to businesses that market to VA residents and either process data for 100,000 consumers per year or derive 50% of gross revenue from selling personal data, while processing personal data for 25,000+ consumers.

New privacy rights for Virginia residents

Under the VCDPA, Virginia residents have the right to request access, deletion, correction, or transfer of their data, opt-out of targeted advertising, and file an appeal if a business fails to fulfill their data request.

Virginia CDPA enforcement

The VCDPA is enforced by the Virginia Attorney General. Businesses will have a 30 day cure period to address alleged non-compliance and may be fined up to $7,500 for each individual violation.

A screen shot of Transcend Privacy Requests


Easily fulfill consumer privacy requests

The Virginia CDPA requires that companies fulfill consumer requests for personal data access, deletion, correction, and transfer. Transcend Privacy Requests is the easiest and most comprehensive way to delete, de-identify, return, or modify a user's data or preferences across your tech stack.

A screen shot of Transcend Privacy Requests


Easily manage targeted advertising opt outs

The VCDPA requires that companies give their users a way to opt out of the selling or sharing of their personal data–including data shared with most ad networks for targeted or cross-context behavioral advertising.

Transcend is the only platform that manages this end-to-end–from governing both client-side and backend data flows to enforcing end user preferences across ad tech platforms.

A screenshot of Transcend's Data Inventory dashboard, with 3 data portability popups in the foreground—for Delete, download my data, and opt out
A screenshot of Transcend Assessments


Mitigate risk with smarter assessments

The VCDPA requires data protection impact assessments (DPIAs) to provide a clear understanding of when and where you’re collecting data, how it’s being used, and how long it’s retained.

Transcend uses attribute-based auto-suggestions to manage Data Protection Impact Assessments (DPIAs) and Transfer Impact Assessment (TIAs) with ease, giving you a singular view to minimize data processing risks across your org.

A screenshot of Transcend Assessments


Engineered for simplicity, efficiency, and seamless compliance.

Data Mapping logo

Data Mapping

Through powerful, automated scans, Transcend discovers your company’s data silos and organizes data schemas and objects. Enjoy singular visibility, all in a collaborative platform where you can delegate tasks, see system owners, and generate audit logs or compliance reports.

Privacy Requests logo

Privacy Requests

A fully automated, easy-to-use operating system for privacy request compliance. From access to opt out requests, and more. Secure infrastructure governs user data anywhere it's stored, without human intervention.

Assessments logo


Streamline assessment compliance across Data Protection Impact Assessments (DPIAs) and Transfer Impact Assessment (TIAs), and unlock a singular view to manage and mitigate data processing risks across your org.

Leaders say Transcend makes privacy easy

We're proud to be recognized as a Leader by G2 based on reviews from our customers. Transcend has also been recognized as Easiest to Do Business With, Easiest Setup, and more.

A G2 reviews badge with the words Easiest Admin, Winter 2023
A G2 Reviews badge with the words Easiest To Do Business With, Winter 2023
A G2 Reviews badge with the words Easiest Setup, Winter 2023
A G2 Reviews badge with the words Leader, Winter 2023