Preference management drives growth. See exactly how much revenue you could unlock 🔓
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Transcend for mobile-first companiesTurn your mobile app into a revenue engine

Your mobile app isn’t just a product, it’s your growth engine. The more personalized the experience, the more your users engage and convert. For mobile-first enterprises competing in crowded markets, in-app personalization is no longer a nice-to-have—it’s a critical lever for protecting lifetime value and driving new revenue.

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The high cost of disconnected data governance

Legacy cookie banners can’t keep pace with modern data stacks. Consent signals get stuck in silos, leaving data stores and engagement platforms out of sync, while your campaigns run on shaky, potentially non-compliant data.

The status quoWhy legacy tools fall short

Traditional privacy solutions were designed for compliance, not growth. They trap consent data in silos, fail to sync in real-time with data warehouses or engagement platforms, and can’t enforce granular user preferences across regions or age groups. For mobile-first apps relying on scalable personalization, this creates stalled campaigns, wasted marketing spend, and lost revenue.

In-app data, fully activated for growth

Activate data with confidence

Sync user consent in real-time across your app, data warehouses, marketing platforms, and more. When preferences change, every system stays up to date—ensuring your personalization campaigns run on accurate, fully consented data.

Unblock strategic campaigns

Automate consent enforcement across regions, age groups, and complex regulations. Your teams can roll out high-value initiatives like loyalty rewards, regional promotions, or gamified experiences with confidence and speed.

Maximize engagement

By ensuring every interaction respects user choices, you boost trust, retention, and conversions. Personalization built on a foundation of compliant, actionable data drives measurable revenue growth.

Transcend's EdgePreference management built for mobile-first brands

TRUE AUTOMATIONPersonalization at scale, without the manual lift

Manage millions of user consent and preference choices in real time with a platform designed for mobile-first enterprises. Transcend automatically syncs this data across your entire digital ecosystem—reducing friction, reinvigorating stalled campaigns, and letting your teams focus on driving strategic growth.

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TransparencyGranular consumer control, simplified

Give customers clear, consistent controls over how their data is used across every brand in your portfolio. Self-service, intuitive preference management transforms compliance into a loyalty-building moment that strengthens engagement across your enterprise.

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ConnectionSeamless integration across your ecosystem

Transcend connects effortlessly with your entire data stack, ensuring consumers' consent and preference choices are accurately captured, enforced, and synchronized across every touchpoint. Powered by the Transcend Integration Network—the most comprehensive in the industry—loyalty-driven businesses can quickly connect to Salesforce, Braze, HubSpot, Twilio, and more.

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Comprehensive solutions for enterprise data governance and growth

Preference Management

Fuel business growth, empower strategic campaigns, and drive AI innovation through compliant customer outreach. Use Preference Management to collect and reconcile user communication preferences across all systems and channels.

Consent Management

Built to support the scale of your business, Transcend's consent management platform collects consent and automates enforcement—honoring GPC, LDU, Do Not Sell, and more—on every interface and across all domains, apps, and regions.

DSR Automation

Transcend DSR Automation is the easiest and most comprehensive way to delete, de-identify, return, or modify a user's data or preferences across your tech stack. Fulfill privacy requests automatically and efficiently.

“Unlike many competitors, Transcend understands the importance that regulators put on processing consent, and managing consent eliminates a chunk of risk. Automating and removing manual processes from consent management is a feather in Transcend’s cap.”

Ryan O’Leary

Research Director for IDC's Security and Trust Program

FAQ

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Preference Management ROI Calculator

See exactly how much revenue, efficiency, and trust you could unlock with modern Preference Management. Plug your numbers into our quick calculator or download the full version for deeper insights.

Your in-app personalization strategy is leaking revenue (here's how to fix it)

Mobile-first companies need privacy infrastructure that unlocks consented data across their full stack—supporting responsible AI innovation and enabling fast, confident execution without delays or legal guesswork.

How a leading mobile rewards app is scaling personalization and compliance with Transcend

Learn how a leading mobile rewards app is scaling personalization and compliance with Transcend.

From compliance bottleneck to revenue driver

In-app growth depends on consented, actionable data. See how Transcend helps mobile-first enterprises turn privacy into a growth engine—unlocking personalization, boosting engagement, and maximizing lifetime value.

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Since migrating our consent management program to Transcend, we now enjoy enhanced compliance, resource efficiency, and experience within our privacy program. As the digital collegiate sports marketing leader with over 1,100 digital properties, we power fan connections for the nation's colleges and universities–and Transcend is our key privacy partner.

With Transcend’s technology and exceptional, hands-on customer support, we’re able to scale our privacy program with centrally managed consent and preference management and automated DSR processes.

Adopting and implementing Transcend's Consent product has been one of the smoothest technology implementations we've done.

Unlike many competitors, Transcend understands the importance that regulators put on processing consent, and managing consent eliminates a chunk of risk. Automating and removing manual processes from consent management is a feather in Transcend’s cap.

Since migrating our consent management program to Transcend, we now enjoy enhanced compliance, resource efficiency, and experience within our privacy program. As the digital collegiate sports marketing leader with over 1,100 digital properties, we power fan connections for the nation's colleges and universities–and Transcend is our key privacy partner.

With Transcend’s technology and exceptional, hands-on customer support, we’re able to scale our privacy program with centrally managed consent and preference management and automated DSR processes.

Adopting and implementing Transcend's Consent product has been one of the smoothest technology implementations we've done.

Unlike many competitors, Transcend understands the importance that regulators put on processing consent, and managing consent eliminates a chunk of risk. Automating and removing manual processes from consent management is a feather in Transcend’s cap.

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