Preference Management ROI Calculator

Calculator

Preference Management ROI Calculator

To help marketing teams gauge the regained revenue of users who unsubscribe from communications, we take a closer look at two types of common marketing campaign channels – email and mobile notifications. On this page, you'll find a simplified calculator for you to plug in some of your marketing program values. Download the full resource, with further customization options, at the bottom of this page.

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Part 1

Revenue potential per email program

Total contact list

Click-to-open rate (number of people who clicked / total contact list)

Click-to-conversion rates (number of conversions / number of people who clicked)

Average value of each conversion (ie average order value, average item price, etc)

Part 2

Revenue potential per mobile push notification program

Mobile notification programs can come in the form of push notifications, in-app messages, and/or promotional messages embedded within the user experience of a given mobile app

Total contact list

Average opt-in rates (across iOS + Android)

Open rates (number of people who opened / number of people sent notifications)

Average value of each conversion (ie average order value, average item price, etc)

Part 3

Number of brands

Applicable if running consolidated marketing programs for multiple sub-brands. Minimum value here is 1, for your parent brand.

Number of sub-brands

Part 4

The Results

Discover the monetary impact has on your marketing programs. If you're looking for sample measurements, download our full sheet through the form below!

Annual revenue regained from preference management

Revenue from 1 email program

$0.00

Revenue from 1 mobile notification program

$0.00

Revenue regained (email only)

$0.00

Revenue regained (mobile notifications only)

$0.00

Total revenue regained

$0.00

Note: Calculations for annual revenue above use industry benchmarks for several calculations. For email programs, the assumption is that there are 4 emails sent on average per week, with an unsubscribe rate of 0.22%. For mobile notification programs, the assumption is that there are 1.75 notifications sent per week with an unsubscribe rate of 1%. Get the link to the Google Sheet below to find the resources used for industry benchmarks and/or customize your results with your specific metrics.

Calculator sheet download
Unlock custom insights with our comprehensive guide

Get a fully-editable Google Sheet template, adaptable to your specific needs, with sample inputs to understand comparable companies if you don't have your metrics readily available.

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Build vs. Buy: Solving Preference Management in 2025

The right preference management solution will empower your teams to maximize compliant customer outreach. But when is it right to build and when should you buy? Download this step-by-step guide to find out.