First, we define your total reachable audience—beginning with your total estimated customer count and then layering on opt-in rates for two potential promotion channels.

Note: Percentages must be entered in the form of decimals.

With your reachable audience for email and mobile notifications defined, next we evaluate how well each of these channels performs. How many people are clicking? Converting? How much are those conversions worth to the business?

How email and mobile notification opt-outs impact revenue.