Morgan Sullivan
Senior Content Marketing Manager II
Content creator turned privacy expert, Morgan is a Seattle-based writer and researcher with 9 years of experience leading content programs for small businesses and startups.
Is your brand's preference center causing churn?
For loyalty-driven industries like travel, hospitality, subscription services, and telecom, confusing or clunky preferences experiences create friction that can erode trust and cost you customers.
July 18, 2025•7 min read
Hidden in Plain Sight—New exclusive research from Transcend
Get a sneak peek of new exclusive research on how enterprises are driving digital transformation, trust, and revenue with integrated consent and preference management (CPM).
July 9, 2025•4 min read
Opt Down: The Golden Ticket for Reducing Email Unsubscribes
Opt-down vs. opt-out—and why opt-down preference management is critical for reducing email unsubscribes.
July 2, 2025•7 min read
From bottleneck to business driver: 3 leading enterprises unleashing growth with Transcend
Learn why three leading enterprises chose Transcend—embedding privacy directly into their tech stack to automate consent and preference management across their entire organization.
June 30, 2025•4 min read
How Transcend Consent and Preference Management Drives Enterprise Growth and Innovation
Transcend Consent and Preference Management is a proven way for global brands blocked by fragmented, complex architectures to unlock AI, personalized experiences, and growth.
June 13, 2025•8 min read
Trust at scale: Tackling data lifecycle complexity with integrated consent and preference management
Many organizations underestimate the complexity of the consent and preference data lifecycle. Learn how integrated integrated consent and preference management solutions can help.
May 31, 2025•4 min read