From bottleneck to business driver: 3 leading enterprises unleashing growth with Transcend
Senior Content Marketing Manager II
June 30, 2025•4 min read
For many enterprises, privacy started as a compliance checkbox—an obligation to be managed, rather than a lever to be pulled. But in a world powered by data, now converging around AI, the stakes have changed. Today’s leaders know consent and preference management isn’t just a requirement, it’s a growth multiplier.
Though traditional privacy tools can reduce legal exposure, they also often introduce friction: unclear consent permissioning, siloed data, and endless manual workflows. Business teams stall out when trying to launch new products or services, legal teams are stuck chasing requests for information, and innovation slows under the weight of ineffective data governance.
It’s this reality that prompted three enterprise market leaders to choose Transcend. By embedding privacy directly into their tech stack, these enterprises were able to automate consent and preference management across their entire organization, while implementing connected data governance at the systems level.
Keep reading to learn how three leading organizations used Transcend to transform privacy from a bottleneck into a business enabler with real-world results.
Fortune 20 retailer embeds privacy into peak season
Challenge
This global retail powerhouse needed a privacy solution that could do more than check a legal box. With digital governance becoming a C-suite imperative, the company needed a way to build scalable consent infrastructure that wouldn’t compromise performance, especially during critical sales periods like Black Friday.
Solution
Integrating at the systems layer, Transcend empowered this retailer to seamlessly orchestrate user consent across a massive digital ecosystem. Unlike legacy tools that sat on top of systems and slowed down decision-making, Transcend became a strategic extension of the business, tech, and privacy teams.
“We moved from another provider to Transcend in order to support our C-suite digital governance initiatives, and from day one Transcend has provided seamless engagement and delivered robust implementation on user consent across our tech ecosystem.
Additionally, during the critical Black Friday weekend — the busiest season for any retailer —Transcend joined our corporate-wide check-ins among our top software partners, demonstrating their commitment to excellence and ensuring our company's digital user experience was seamless.”
— AVP, eBusiness
By building privacy into their infrastructure, rather than bolting it on, the retailer unlocked the speed and clarity needed to protect user trust without stalling business momentum.
Fortune 1000 holding company unlocks cross-brand revenue
Challenge
A multi-brand holding company was sitting on a goldmine of first-party data, but couldn’t activate it efficiently. Disconnected systems and fragmented consent data created compliance risks and prevented the business from running cross-brand marketing programs at scale.
Solution
With Transcend, the company centralized consent and preference management across all its brands. Transcend’s infrastructure automated data subject request (DSR) workflows, unified consent signals, and ensured real-time policy enforcement across a sprawling tech stack.
“With Transcend’s technology and exceptional, hands-on customer support, we’re able to scale our privacy program with centrally managed consent and preference management and automated DSR processes.”
— Global Director, Data Privacy
Now, rather than acting as a barrier, privacy governance is enabling growth—fueling smarter marketing, deeper customer insights, and stronger internal alignment.
Nationwide membership organization turns risk into opportunity
Challenge
When a neighboring chapter faced significant regulatory fines, this membership-based organization realized its legacy privacy setup wouldn’t stand up to scrutiny. Worse, unclear data practices were undermining member trust and holding back engagement.
Solution
Transcend replaced outdated, manual workflows with a real-time privacy and consent infrastructure—enabling smarter, more compliant data practices. By increasing the accuracy of preference data and automating rights processes, the organization gained not just compliance, but clarity.
Results
- 95% compliance rates, up from 70%
- 30% increase in user satisfaction
- 20% increase in engagement with targeted campaigns
“Since Transcend, we’ve seen an increase in the accuracy of user preferences documented within our system, rising from 75% to 90%. This has helped us deliver more personalized content and offerings to our users, leading to a 20% increase in the engagement metrics of our targeted campaigns.”
— Digital Producer
What started as a defensive move became a catalyst for growth, transforming privacy into a strategic advantage.
Learn more: Find the full story of how this nationwide membership organization transformed their privacy program here.
Privacy infrastructure built for growth
In each of these stories, privacy went from being a blocker to a business enabler. That’s the shift Transcend is powering for companies around the world.
Our platform is built to automate data governance, consent, and privacy at the infrastructure layer—turning compliance into clarity, and regulation into innovation fuel. With hundreds of pre-built integrations, secure-by-design architecture, and delightful enterprise support, Transcend supports teams of all sizes, from solo privacy professionals to Fortune 20 enterprises managing billions of records.
Because when your business is powered by data and AI, trust can’t be an afterthought. It has to be built in.
Learn how Transcend can help your enterprise turn privacy into a growth driver.
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