Popups are an annoying ghost of internet history that just can’t seem to stay dead. At PEPR 2021, I spoke about the path Transcend’s engineering team took to find a way to eliminate pop-ups while maintaining regulatory compliance.
Watch the talk below.
In the talk, I shared our experience exploring various alternatives and how we designed a way for users to land on a website without a banner, while retaining tracking events locally on the user’s device—until an appropriate time to ask for user consent and release the events to the site owner.
P.S: If you’re interested in learning more about how we’re reengineering the consent manager experience or want to be the first to get access, sign up below.
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