Hidden in Plain Sight: Exclusive Research Report

Hidden in Plain Sight: How Consent & Preference Data Are Driving Enterprise Growth

Download exclusive insights into how integrated consent and preference management is empowering enterprises to unlock new revenue streams, accelerate digital transformation, and unblock AI innovation—from exclusive research commissioned by Transcend.

Enterprise leaders agree—clean, consented data is critical for scalable personalization and AI innovation

100%

of executive respondents said that consented data enhances their organization’s ability to launch new products and services

100%

of executives reported relying on consented data for digital innovation initiatives like personalized marketing, product development, and AI

83%

of respondents saw reduced customer acquisition costs when using preference data to inform campaigns, according to research by Forrester

“"Privacy and security stakeholders can be the biggest roadblocks to AI adoption due to stringent regulations around data usage across the globe. Organizations that invest in strong consent and preference management can remove these roadblocks without exposing their organizations to increased risk."”

Ryan O’Leary

Research Director, Privacy and Legal Technology

Explore the true value of consent and preference data

The data is clear: consent and preference management have become a cornerstone of enterprise growth. No longer a compliance afterthought, they’re now essential infrastructure—fostering lasting customer relationships, driving ROI, and enabling innovation. Download the full report to learn more.