Senior Content Marketing Manager II
March 4, 2025•4 min read
I was born and raised in Connecticut, surrounded by a close-knit family and community. There are a few common threads through all chapters of my life: the importance of hard work, the joy sparked from a good meal, and the presence of rich relationships.
Growing up, I had a knack for math and always took an analytical approach to even the most trivial of decisions, often asking myself, ‘What does the data say?’. In college, I decided to major in Engineering, choosing one of the less popular majors—Materials Science—in an effort to stand out when it came time for the job hunt. In retrospect, I didn’t need any help standing out as a woman in engineering
Fast forward to my first year in the working world and I was wearing a hard hat in a steel mill. I worked in manufacturing in Connecticut for a few years before realizing I had a yearning for a different kind of life. I dreamt of a job that wasn’t defined by clock in and clock out times but rather by achieving a common goal.
Each day when I got home from my manufacturing job, my roommates who worked in marketing were always talking about the relatable business problems they had worked on that day. I felt that their days sounded a lot more interesting than mine did. I wondered if there was such a thing as a “marketing engineer”. And so I typed the search term into Google, and that’s how I started my second career in tech.
I started my tech career in Programmatic Advertising. By day three of my first tech job, I knew I had found where I was meant to be. Programmatic gets a bad rap, but it was fascinating in 2015 (it still is, although the mechanics have evolved over the past decade). I worked at a company that mined billions of data points daily to determine the optimal bid for showing an advertisement to a specific person. These auctions occurred in under 200 milliseconds, allowing the ad to load seamlessly as the user opened the webpage. Reminder that as an internet user, hundreds—if not thousands—of auctions happen daily for your attention!
When I was ready to leave adtech, I knew I wanted to stay in the customer data world, but I was looking for a product that was more critical to the day-to-day operations of a business. This led me to Customer Data Platforms (CDPs), which applied customer data to broader use cases beyond advertising and incorporated the holy grail of customer data—first-party, consented data. This progression through the customer data ecosystem naturally led me to my next chapter: data privacy. Privacy had been interwoven into my customer conversations for years, so my experience lent well to this transition.
When I started working in tech, I started as a technical account manager and quickly became known for not taking “no” for an answer. When our product didn’t do something, I found creative ways around any perceived “deficiency.” This problem-solving mindset got me recruited to the Sales Engineering team, launching an incredible career journey that I am still on today. At the CDP, I was given the opportunity to move into SE leadership, which set me on a path to take on a few different leadership positions and learn invaluable lessons along the way.
This brings me to how I ended up at Transcend. One of the sales leaders I had worked with in a prior life, had joined a disruptor in the Data Privacy space and was looking for someone to build out the Sales Engineering function. I was eager to get back to building, and after meeting the exceptional leadership team at Transcend, I was sold. In September 2025, I joined Transcend as the Head of Sales Engineering.
At Transcend, I lead the Sales Engineering team. We are responsible for educating customers on how the technology works and designing tailored solutions to address their challenges. Sitting at the intersection of Sales and Product, Sales Engineering acts as the bridge between the two—ensuring that Product understands customer needs, while helping customers realize the full potential of our technology.
From a culture standpoint, my favorite parts are 1) the lack of ego and 2) the emphasis on ownership. This culture starts at the top, and you see it everyday from our leadership team: working out loud, taking action, and moving with urgency.
One of my other favorite aspects is hands-on solutioning with our product and engineering teams. On any given day, they’re right there with us, helping answer customer questions or seeking our feedback for the product roadmap. This close collaboration gives us a strong sense of confidence as we navigate customer conversations.
Step In and Step Up. Ownership means a lot to me, and I appreciate that I am surrounded by owners. If something is broken I know someone is going to step up to fix it.
When I’m not logged on you can find me hanging out with my dog, taste testing the newest restaurants in Brooklyn, or traveling. While I appreciate traveling internationally, (shoutout to my soul city Tokyo), I also enjoy exploring the beautiful national parks that we have right here in the US.
Senior Content Marketing Manager II