Maximize Compliant Customer Outreach with Transcend Preference Management
By Shaun Lichti
September 16, 2024•3 min read
Effective customer communication has always been critical to business growth. And with recent economic pressures, the decline of third-party cookies, complex privacy regulations, and more consumer demand for personalized brand experiences, companies are now, more than ever, prioritizing compliant consumer outreach as a way to increase digital sales and customer loyalty.
Given our customers' attention to these issues, today we’re launching a month-long content series showcasing how Transcend Preference Management captures and unifies customer permissions and preferences to unlock unique benefits for our customers.
Drive better business results
Driven by enhanced data clarity, improved operational efficiency, and increased customer trust, effective preference management helps business maximize their compliant customer outreach.
Many businesses struggle to understand which users have given permission for what types of outreach on which channels, causing confusion, slow-downs, or campaign blockers among business and privacy teams.
With Transcend Preference Management, companies gain a clear system of record for user preferences—enabling clarity on which contacts have approved communications to drive business innovation. Instead of limiting data usage out of fear of non-compliance, companies can confidently green-light their growth initiatives, knowing the data they collect is aligned with privacy laws.
Additionally, today many companies rely on manual patched-together processes to clean and unify customer data, which is time-consuming and prone to errors. Transcend automates the unification of user data across all touchpoints, improving operational efficiency by freeing teams from tedious tasks and allowing them to focus on strategic initiatives.
Lastly, it’s clear that today’s consumers increasingly expect brands to honor their communication preferences and will lose trust based on a poor experience. Transcend gives companies the tools they need to ensure they're able to respect user choices consistently across all communication systems, fostering long-term customer relationships built on transparency.
Download an overview of Transcend Preference Management
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To help collect end-users’ preferences and permissions, Transcend customers are able to leverage a customizable, easy-to-setup, and fully internationalized Preference Center. Businesses with their own digital interfaces to collect end-user choices can seamlessly connect them via Transcend’s robust API.
No matter where user choices are made, they are unified within Transcend—giving a holistic view that can be audited and activated across the business.
Once preferences have been collected, Transcend’s unique workflow rules allow businesses to quickly define how user choices should map to downstream systems and attributes.
This approach eliminates the traditional challenges of needing to build and maintain custom scripts that reactively pass messy, raw preference data into business systems—an approach that can lead to inaccurate data and missed revenue opportunities.
Proprietary integrations that directly update end-user choices in each downstream system also set Transcend Preference Management apart. Our integrations power data orchestration at scale, including customer data platforms like Segment, marketing automation tools such as Braze and Salesforce, ad tech or demand-side platforms like Google Ads, and data warehouses such as Snowflake.
To accurately update records, Transcend leverages user identifiers, such as email or UUIDs, to unify customer profiles, provide better business context, and eliminate the need for manual resolution work. Without comprehensive integrations, companies are often left with raw data that can’t be orchestrated across the business at scale.
Unleash the power of your data
At the end of the day, aligning personalization and privacy is key.
According to the 2024 HubSpot State of Marketing Report, 96% of marketers report that personalized content leads to repeat business, and 94% say it increases sales. Moreover, Cisco’s 2024 Privacy Survey notes 80% of companies saw significant gains in loyalty and trust from privacy investments.
As privacy regulations continue to tighten, the ability to manage customer preferences effectively is essential for optimizing compliant outreach and driving sustainable growth.
Companies that prioritize compliance, efficiency, and customer trust unlock new opportunities for growth. If your business is ready to fix its approach to customer outreach, Transcend’s Preference Management platform is your solution.
Connect with us here to begin a free Preference Management consultation now.
Book time to chat with our team
Book timeOtherwise, find more details about Transcend Preference Management Benefits in other blog posts:
By Shaun Lichti