How Transcend Preference Management is Uniquely Powered by Our Proprietary Integration Network
By Braden Evans
September 19, 2024•3 min read
Learn how Preference Management maximizes compliant customer outreach.
Transcend Preference Management OverviewLearn how Transcend Preference Management is uniquely powered by our proprietary Integration Network
For many businesses, customer data is managed in a mix of systems, including customer data platforms like Segment, mParticle, and TreasureData, marketing automation tools such as Braze, Iterable, Hubspot, Marketo, and Salesforce, ad tech platforms like Google Ads and Meta Ads. As privacy regulations continue, AI tech evolves, and consumers expect increasingly personalized brand interactions, companies urgently seek better approaches to unify user preferences into a single source of truth.
When companies use Transcend’s Preference Management platform to maximize their compliant customer outreach, they leverage the proprietary integrations in our Transcend Integration Network. This network of powerful APIs helps uniquely ensure that user preferences are honored across all system types for a unified source of truth that unleashes the full potential of business data.
How Transcend integrates with Customer Data Platforms (CDPs)
CDPs are designed to orchestrate customer data across a vast array of tools and platforms. With Transcend integrated directly with CDPs, businesses are able to ensure orchestration of only compliant user data within these platforms across their full business ecosystem, to reduce the risk of regulatory infractions.
This proprietary automated synchronization across platforms not only reduces cross-platform preference errors between CDPs and other systems, but also helps guarantee that consent is respected throughout the entire data lifecycle—from collection to activation. For businesses looking to stay compliant while improving customer trust, Transcend CDP integrations are a critical step forward.
How Transcend drives seamless preference management in marketing automation platforms
In addition to CDPs, many businesses maintain marketing automation platforms for streamlining and automating multichannel campaigns, customer segmentation, lead scoring, personalization, and reporting. Transcend’s proprietary integrations into marketing automation platforms ensure seamless preference management directly where marketing works, making compliance effortless for marketers navigating regulations like GDPR, CCPA, and more.
According to an Accenture Pulse Check Survey, 83% of consumers are willing to share their data to enable a personalized experience; while businesses reinforce a strong compliance stance by automating preference management cross-system syncs, they also reap the benefits of increasing their total addressable audience, which in turn, increases the ROI of growth campaigns.
These integrations are impactful for marketing organizations that are looking to drive higher engagement, increase trust and loyalty and decrease spam rates. In fact, studies from both Cisco and Boston Consulting Group have shown that privacy-conscious campaigns are more likely to have higher engagement.
How Transcend enhances trust in ad tech platforms
Today’s businesses use a wide variety of ad tech platforms to efficiently buy, manage, and optimize digital ad placements across multiple channels, using real-time bidding and audience targeting to improve ad performance and cost-effectiveness. Transcend Integrations into ad tech platforms help companies build trust in programmatic advertising by ensuring compliant data usage in their ad programs.
Specifically, to help businesses serve ads aligned to user consent and preference choices, Transcend's integrations into ad tech platforms ensures that advertisers are running campaigns that are dynamically updated with their audiences' preferences. This unified approach thereby increases trust and helps to improve advertising ROI.
No matter your unique set of tooling, experience unified compliant customer outreach
The systems you use are critical to your business growth. Transcend Preference Management empowers you to use your marketing tech more effectively in the modern privacy era. Whether you are a complex Fortune 500 company or a high-growth start-up, Transcend’s proprietary integrations help customers like you unlock powerful unified consent and preference updates across all systems.
If you’ve struggled with complexity, cumbersome workarounds, draining patches or known compliance gaps, we invite you to come explore how Transcend Preference Management can help to unblock faster business innovation with improved data clarity, improve operational efficiency with automation, and increase customer trust with better experiences.
Explore more within the Transcend Integration Network or schedule a consultation for solving your single source of truth. Find other Preference Management Benefits here:
By Braden Evans