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Unlocking The Value of Data Through Consent and Preference Management—An IDC Spotlight

Leave your details to download a complimentary copy of exclusive insights into modern consent and preference management solutions, commissioned by Transcend.

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How consent and preference management platforms improve customer targeting and marketing ROI

In this exclusive IDC Spotlight commissioned by Transcend, you’ll learn about the rapidly mounting need for companies to adopt consent and preference management – and the obstacles standing in the way to reaping the revenue opportunity offered by data blocked by murky consent.

Leave your details above to access more insights from IDC, including:

  • Hidden weaknesses of traditional consent and marketing systems and solutions that cause data to remain siloed
  • Positive benefits that Privacy teams can unlock for Marketing and IT counterparts, white still protecting the business from risk
  • Essential requirements of a comprehensive Consent and Preference Management solution

"Understanding the preferences of data subjects about how and when they want their data used for communication is essential for building reputation and trust with consumers."

Ryan O'Leary, Esq., Research Director at IDC

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