The California Consumer Privacy Act (CCPA) requires that businesses fulfill consumer privacy requests and provide clear options for opt-out of targeted advertising. Use Transcend’s next-gen solutions to save time and money, while drastically improving CCPA compliance.

The CCPA went into effect on January 1, 2020, and the California Attorney General (AG) has already taken steps towards enforcement. After sending hundreds of violation notices, most of which were cured within 30 days, the AG fined cosmetics retailer Sephora $1.2M for failing to address their violations.

The California Consumer Privacy Act requires that companies fulfill consumer requests for personal data access, deletion, correction, and transfer. Transcend DSR Automation is the easiest and most comprehensive way to delete, de-identify, return, or modify a user's data or preferences across your tech stack.
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CCPA requires that companies give their users a way to opt out of the selling or sharing of their personal data—including data shared for targeted or cross-context behavioral advertising. Transcend is the only platform that manages this end to end: from governing client-side and backend data flows to enforcing end user preferences across ad tech platforms.
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Complying with CCPA requires a clear idea of how and why data is used and stored, as well as the ability to modify that data. Use Transcend Data Mapping to discover your company’s data silos, classify personal data, and auto-generate reports—all in an easy-to-use, collaborative platform.
Explore Data InventoryTransform compliance into efficiency. Automate complex data privacy tasks, slashing hours of work and cutting costs.
Transcend revolutionizes user experience by offering intuitive data management tools, elevating trust and loyalty.
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“Transcend's configurable integrations lets us easily support different parameters, unique business conditions, and state by state privacy laws, freeing our team up from chasing new privacy request requirements.”
Petr Hecko
Lead DevOps Engineer
“Transcend has had a significant impact on our organization in terms of efficiency in data compliance. By automating over 99% of data privacy requests, we've managed to reduce manual workload by 70%.”
Verified User
Sr. Data Engineer
UE Verified
uevi.co/4029NBSL
“Transcend's configurable integrations lets us easily support different parameters, unique business conditions, and state by state privacy laws, freeing our team up from chasing new privacy request requirements.”
Petr Hecko
Lead DevOps Engineer
“Transcend has had a significant impact on our organization in terms of efficiency in data compliance. By automating over 99% of data privacy requests, we've managed to reduce manual workload by 70%.”
Verified User
Sr. Data Engineer
UE Verified
uevi.co/4029NBSL
We're proud to be recognized as a Leader by G2 based on reviews from our customers. Transcend has also been recognized as Easiest to Do Business With, Easiest Setup, and more.
See how leading enterprises turn governed data into a competitive advantage: powering AI personalization, first-party data strategies, and new revenue opportunities without slowing innovation with manual reviews.
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