Seamless CCPA compliance

The California Consumer Privacy Act (CCPA) requires that businesses fulfill consumer privacy requests and provide clear options for opt-out of targeted advertising. Use Transcend to easily encode these privacy requirements directly into your data systems for simple and seamless CCPA compliance.


What businesses need to know

The California Consumer Privacy Act (CCPA) created new consumer data rights for California residents—including the right to access, delete, correct, or transfer their data, find clear information on how their data is being collected and used, and opt-out of targeted advertising.

Effective Jan 1, 2020

The CCPA went into effect on January 1, 2020 and the California Attorney General (AG) has already taken steps towards enforcement. After sending hundreds of violation notices, most of which were cured within 30 days, the AG fined cosmetics-retailer Sephora $1.2M for failing to address their CCPA violations.

New privacy rights for California residents

Under the CCPA, California residents have the right to request access, deletion, correction, or transfer of their data—and can opt-out of targeted advertising. Companies seeking to comprehensively honor these rights and remain in compliance under this broader scope need a scalable solution that’s customizable to the needs of their business.

A screen shot of Transcend Privacy Requests


Easily fulfill consumer privacy requests

The California Consumer Privacy Act requires that companies fulfill consumer requests for personal data access, deletion, correction and transfer. Transcend Privacy Requests is the easiest and most comprehensive way to delete, de-identify, return, or modify a user's data or preferences across your tech stack.

A screen shot of Transcend Privacy Requests


Easily manage targeted advertising opt outs

CCPA requires that companies provide their users the ability to opt out of the selling or sharing of their personal data—including data shared with most ad networks for targeted or cross-context behavioral advertising.

Transcend is the only platform that manages this end-to-end—from governing both client-side and backend data flows to enforcing end user preferences across ad tech platforms.

A screenshot of Transcend's Data Inventory dashboard, with 3 data portability popups in the foreground—for Delete, download my data, and opt out
A screenshot of Transcend Data Mapping


See personal data, wherever it lives

Complying with CCPA requires a clear idea of how and why data is used and stored, as well as the ability to modify that data. Use Transcend Data Mapping to discover your company’s data silos, classify personal data, and auto-generate reports—all in an easy-to-use, collaborative platform.

A screenshot of Transcend Data Mapping


Engineered for simplicity, efficiency, and seamless compliance.

Data Mapping logo

Data Mapping

Through powerful, automated scans, Transcend discovers your company’s data silos and organizes data schemas and objects. Enjoy singular visibility, all in a collaborative platform where you can delegate tasks, see system owners, and generate audit logs or compliance reports.

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Privacy Requests

A fully automated, easy-to-use operating system for privacy request compliance. From access to opt out requests, and more. Secure infrastructure governs user data anywhere it's stored, without human intervention.

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California requires businesses to recognize and honor all opt-out requests, including those from privacy signals like GPC. Transcend goes beyond basic compliance and ensures user opt outs are propagated downstream by automatically appending platform-specific flags like Facebook’s LDU and Google’s RDP.

Leaders say Transcend makes privacy easy

We're proud to be recognized as a Leader by G2 based on reviews from our customers. Transcend has also been recognized as Easiest to Do Business With, Easiest Setup, and more.

A G2 reviews badge with the words Easiest Admin, Winter 2023
A G2 Reviews badge with the words Easiest To Do Business With, Winter 2023
A G2 Reviews badge with the words Easiest Setup, Winter 2023
A G2 Reviews badge with the words Leader, Winter 2023