Seamless CCPA compliance
The California Consumer Privacy Act (CCPA) requires that businesses fulfill consumer privacy requests and provide clear options for opt-out of targeted advertising. Use Transcend to easily encode these privacy requirements directly into your data systems for simple and seamless CCPA compliance.
THE CALIFORNIA CONSUMER PRIVACY ACT
What businesses need to know
The California Consumer Privacy Act (CCPA) created new consumer data rights for California residents—including the right to access, delete, correct, or transfer their data, find clear information on how their data is being collected and used, and opt-out of targeted advertising.
Effective Jan 1, 2020
The CCPA went into effect on January 1, 2020 and the California Attorney General (AG) has already taken steps towards enforcement. After sending hundreds of violation notices, most of which were cured within 30 days, the AG fined cosmetics-retailer Sephora $1.2M for failing to address their CCPA violations.
New privacy rights for California residents
Under the CCPA, California residents have the right to request access, deletion, correction, or transfer of their data—and can opt-out of targeted advertising. Companies seeking to comprehensively honor these rights and remain in compliance under this broader scope need a scalable solution that’s customizable to the needs of their business.
PRIVACY REQUESTS
Easily fulfill consumer privacy requests
The California Consumer Privacy Act requires that companies fulfill consumer requests for personal data access, deletion, correction and transfer. Transcend Privacy Requests is the easiest and most comprehensive way to delete, de-identify, return, or modify a user's data or preferences across your tech stack.
DO NOT SELL OR SHARE
Easily manage targeted advertising opt outs
CCPA requires that companies provide their users the ability to opt out of the selling or sharing of their personal data—including data shared with most ad networks for targeted or cross-context behavioral advertising.
Transcend is the only platform that manages this end-to-end—from governing both client-side and backend data flows to enforcing end user preferences across ad tech platforms.
DATA MAPPING
See personal data, wherever it lives
Complying with CCPA requires a clear idea of how and why data is used and stored, as well as the ability to modify that data. Use Transcend Data Mapping to discover your company’s data silos, classify personal data, and auto-generate reports—all in an easy-to-use, collaborative platform.
COMPLIANCE WITHOUT COMPLEXITY
Engineered for simplicity, efficiency, and seamless compliance.
Consent
California requires businesses to recognize and honor all opt-out requests, including those from privacy signals like GPC. Transcend goes beyond basic compliance and ensures user opt outs are propagated downstream by automatically appending platform-specific flags like Facebook’s LDU and Google’s RDP.
More resources
The Complete Guide to CPRA Compliance
The California Privacy Rights Act is a trailblazing privacy bill that expanded data privacy requirements for all businesses operating or serving customers in the California.
CCPA vs CPRA: California's privacy laws explained
The CPRA amends the CCPA–modifying its scope, expanding consumer rights, and adding additional regulations around commercial data collection and processing.
Businesses must support Global Privacy Control
California’s Attorney General has clarified that businesses must honor the Global Privacy Control (GPC) browser signal.
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