Transcend for retail media networks
Transform audience data into revenue
Brands are building Retail Media Networks (RMN), but their success depends on permissioned data. Transcend powers compliant, high-performing RMNs with universal real-time consent and preference management, turning first-party data and customer trust into your competitive advantage.
The status quoLegacy consent tools weren't built for RMNs
Legacy consent and preference management platforms were built for simple publisher environments - not complex, cross-brand, cross-region retail ecosystems. They lack the flexibility to manage consent across multiple first-party data sources, shopper identities, and activation channels, leaving retail media networks exposed to compliance gaps and missed monetization opportunities.
the opportunity
Your permissioned audience is bigger than your RMN thinks
Unlock new revenue
Verified, auditable consent turns first-party data into premium inventory. Give brand advertisers the confidence to buy and your RMN the audience foundation to scale.
Grow your audience
Granular preference controls give customers more ways to say yes—building trust, reducing opt-outs, and growing the permissioned audience you can activate over time.
Launch faster
Real-time, auditable consent signals keep marketing and media operations aligned with evolving regulations, so teams move faster without waiting on manual reviews.
why transcendThe data infrastructure advertisers will demand next
audience qualityDeliver verified audiences advertisers trust
Transcend unifies customer consent, preferences, and identity signals across your ecosystem to create audiences that are accurate, auditable, and activation-ready. Give advertisers confidence that your inventory reaches real, permissioned customers.
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ecosystem enforcementMake every ad platform honor every customer choice
Consent only creates value when it reaches every system. Transcend syncs permissions across your DSPs, CDPs, and marketing platforms in real time, so advertisers get confidence in your audiences and you eliminate gaps between consent and activation.
Explore Consent Management
PREFERENCE-DRIVEN INVENTORYMore opt-ins, inventory, and revenue
Give customers control over how they engage with your brand. Granular preferences turn more users into permissioned audiences, keeping members engaged instead of losing them to full opt-outs.
Explore Preference Management“We moved from another provider to Transcend in order to support our C-suite digital governance initiatives, and from day one Transcend has provided seamless engagement and delivered robust implementation on user consent across our tech ecosystem.”
AVP eBusiness
Fortune 20 Global Retailer
The encoded infrastructure driving growth for Retail Media Networks
Consent & Preference Management
One real-time source of truth for every customer's consent and preferences, including Do Not Train, enforced across every system.
Policy Engine
Data decision infrastructure that encodes business policy, regulatory, and customer permissions.
AI Governance
E data permissions, Do Not Train rules, and governance policies directly into the systems your models and agents use.
Data Discovery & Classification
Map your personal data down to the column level so you know what you have and whether it's approved for AI use.
Built to pass the security reviews your advertisers will run
Security review shouldn’t slow innovation. Transcend’s Sombra gateway is self-hosted, keeping API keys inside your environment and giving security teams the architecture they need to approve faster.
Explore Sombra Secure by DesignPain pointsUnparalleled opportunity unlocked by Transcend
Shoppers have come to expect personalized experiences, but not at the expense of their privacy. Missteps, like using data without proper consent or making it difficult to opt out, can lead to a loss of trust, negative brand repercussions, and customer churn.
More resources
How a Fortune 50 retailer scaled personalization and compliance
As this Fortune 50 retailer accelerates its digital transformation, it’s building a multi-billion-dollar retail media business to unlock new revenue streams. Transcend now powers that foundation, helping transform first-party data into trusted signal and strategic growth.
Opt-down: The golden ticket to fewer unsubscribes
Growth in loyalty-driven industries isn’t about quick wins—it’s about trust. Yet too often, clunky preference experiences push customers to opt out entirely. Discover how opt-down options protect loyalty, reduce churn, and keep relationships strong.
On-demand: Unlocking first-party data for AI and personalization in 2026
AI initiatives stall. Audiences shrink. Roadmaps slip. The issue isn’t policy, it’s enforcement. In this 45-minute session, Transcend CEO Ben Brook walks through a practical maturity model for moving from static data policies to real-time enforcement.
Ready to build a profitable, trusted RMN?
If trust and performance are core to your RMN strategy, whether you're a retailer with a loyalty program, a travel brand using member data, a financial institution building ad products, and more, Transcend is built for you.
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