How a leading mobile rewards app is scaling personalization and compliance with Transcend

As privacy regulations evolve and mobile engagement becomes the norm, this leading mobile rewards app is transforming how it manages user consent—unlocking personalization, reducing risk, and building a scalable privacy foundation with Transcend.

At a Glance

• The customer: A top U.S.-based mobile rewards and loyalty platform with over 20 million user accounts, over 200k monthly active users, and a mobile-first engagement model. Known for its geolocation-driven offers and promotions, the company serves a diverse user base—including minors—across apps, web, and email.
• The challenge: Their legacy consent infrastructure introduced compliance gaps, manual overhead, and downstream data friction—stalling marketing innovation and increasing regulatory exposure.
• Why they chose Transcend: Transcend delivered granular consent logic, mobile-first enforcement, and automated orchestration across BigQuery, Braze, and key data systems—making compliance actionable and enabling personalization at scale.

The challenge: Compliance risk and missed revenue due to legacy consent infrastructure

As a market leader in mobile rewards and loyalty, this mobile-first company engages millions of users with offers, promotions, and location-based incentives. But behind the scenes, they were running up against serious challenges with their existing consent management infrastructure—challenges that directly limited their growth.

The company's incumbent solution, OneTrust, was unable to meet the evolving demands of their product and legal teams, including:

• Granular consent by age: With a large portion of their user base under 18, the company struggled to differentiate between minors and adults in their data systems, risking non-compliance with emerging state privacy laws.
• Downstream data gaps: User consent preferences couldn’t be reliably tracked or flagged downstream. As a result, personalization efforts powered by BigQuery and Braze were stalled—because they couldn’t identify which users had opted in or out.
• Mobile-first limitations: Their current setup didn’t support robust mobile consent enforcement, leaving a major compliance gap on their primary customer platform.
• Manual workflows: Without automation, the team lacked a way to track user preferences or allow users to submit privacy requests via online forms—leading to manual workarounds and operational overhead.

These limitations weren’t just compliance concerns, they were blocking core monetization efforts, putting sensitive user segments at risk, and creating roadblocks to future product innovation.

The need: A full-stack consent and preference management solution, built for mobile and designed for scale

This was not a standalone privacy initiative—it was essential infrastructure to activate the company’s broader data strategy and product roadmap. Shopkick’s leadership viewed consent modernization as foundational to delivering personalized promotions, mobile engagement, and responsible monetization.

They required a partner who could:

• Dynamic consent logic by age, geography, and channel
• Real-time enforcement across data systems like BigQuery and Braze
• Full-stack mobile support, including SDKs and native UI controls
• Automated preference tracking and DSR fulfillment workflows
• Frictionless user experiences for managing communication choices

Why they chose Transcend:

Led by the Head of Global Privacy, a cross-functional team from Legal, Engineering, Marketing, and Finance evaluated multiple platforms. Transcend stood out for its ability to operationalize compliance and accelerate downstream data activation.

What stood out:

• Granular consent intelligence: Transcend enables dynamic consent segmentation, including automatic opt-outs for users under 18 based on age flags. This addressed one of the company’s top compliance priorities: ensuring that minors are not targeted by advertising, in line with emerging state laws.
• Downstream preference orchestration: Real-time consent syncing to BigQuery and Braze empowers teams to responsibly personalize experiences, ensuring data activation aligns with user choices and regulatory obligations
• Built for mobile: Unlike legacy web-focused platforms, Transcend provides full-stack consent management built to support mobile applications at scale. This includes geolocation-based consent, native mobile SDKs, and seamless mobile-first UI options.
• Automated privacy operations: With built-in tools for preference management, consent flagging, and DSR workflows, Transcend eliminates manual workarounds and allows the company to offer users a frictionless way to manage their privacy preferences online.

Path forward: Building trust, unlocking data value, and scaling for growth

Shopkick’s mission is to bring joy to everyday shopping—bridging online and in-store engagement through intelligent rewards and mobile-first interactions. As noted by leadership, they aim to deliver personalized, contextually relevant experiences at every phase of the shopping journey.

Partnering with Transcend aligns with that mission, enabling them to:

• Deliver trust-driven personalization, without sacrificing compliance
• Ensure their consent architecture supports mobile-first innovation, including future features like location-based offers and dynamic segmentation
• Enable clean, permission-aware data workflows in analytic platforms like BigQuery and CRM tools like Braze
• Empower users with transparency and control, reinforcing brand trust as part of the user experience

By embedding privacy at the core of their data stack, the company is preparing to scale its product vision with confidence—turning consent from constraint into value, and positioning itself as a mobile-first leader in compliant personalization.