By Phyllis Fang
March 24, 2022ā¢3 min read
Transcend, the one-stop platform that makes it easy to encode privacy across a companyās tech stack, today released the results of its latest survey of technology decision makers, which assessed their readiness for Appleās in-app deletion requirements for iOS apps that offer account creation.
The findings show that 71% of companies surveyed are not fully prepared to meet Appleās June 30, 2022 compliance date. The tech giantās guidance requires iOS applications that allow account creation to allow for in-app deletion of not just a consumerās account but deletion of their entire personal data footprint.
In addition, Transcendās research found that:
āThe results of our new research and Appleās extension of their original January 2022 deadline show just how hard privacy compliance can be to implement. Delivering on privacy should be frictionless. But companies know that truly addressing consumer data rights at scaleābeyond bare minimum complianceāis next to impossible without engineering work across data systems. Manual approaches just canāt keep up in a world where consumer data flows so quickly,ā said Transcend CEO and Co-founderĀ Ben Brook.
After working with leading consumer brands to help easily solve the issue, Transcend is today rolling out aĀ new productĀ as part of their privacy platform that specifically equips companies with the ability to programmatically delete user accounts and erase personal data through their in-app interfaceāwithout the engineering lift.
With Transcendās offering, companies can fulfill account and data deletion requests across their entire data footprint with pre-built workflows and include checks or holds as required. With Transcendās dedicated onboarding and technical support, companies can offer fully compliant solutions for Appleās requirement in less than a week.
In October 2021, Apple updated theirĀ App Store GuidelinesĀ to require that āall apps that allow for account creation must also allow users to initiate deletion of their account from within the app.ā
The company went on to clarify that app providers should āreview any laws that may require you to maintain certain types of data, and to make sure your app clearly explains what data your app collects, how it collects that data, all uses of that data, your data retention/deletion policies, and more as described in the guideline.
Examples of this type of data include electronic health records, and sales and warranty records. Please also confirm that the app privacy information on your product page is accurate.ā
Apple has shown increasing scrutiny over app updates and signaled it is not afraid to reject or remove apps from the store when they donāt meet guidelines. Moreover, with consumer privacy initiatives at an all-time high for Apple, developers should have every reason to believe Apple will take non-compliance seriously.
Today, Transcend introduced theĀ In-App Data Deletion productĀ into its unified privacy platform. With Transcend In-App Deletionāalready in use by existing Transcend customersācompanies can quickly comply with Appleās requirement, efficiently handle increased volumes of data deletion requests, and be comprehensively prepared to meet deletion requirements from GDPR, CCPA, and any future privacy regulations.
With clear technical guidance and out-of-the-box data deletion workflows across over 1,300 pre-built integrations and application connections, companies using Transcend In-App Deletion can get into compliance within days and stay in the App Store, well ahead of Appleās June 30 deadline.
āWe built our privacy platform to help companies deliver great privacy that is scalable, efficient, and seamless for their customers, users, and internal teams. Transcendās platform ensures that legal and privacy teams see, govern, and orchestrate privacy at the code layer, and engineering teams arenāt building bespoke patches that require ongoing maintenance. Todayās announcement continues to deliver on that core promise,ā said Brook.
Explore TranscendāsĀ In-App DeletionĀ product.
Transcend is the one-stop privacy platform that makes it easy to encode privacy across your tech stack.
We empower leading brands with freed-up resources, future-proofed regulatory stances for the laws of tomorrow, and stronger relationships with customers through respectful and compliant data transparency, consent, and control.
Speak to our teamĀ to learn more.
By Phyllis Fang