Understanding Apple’s guidance
More than just an in-app button, learn the operational impact.
Stay in the App store
Apple is not shy about enforcement. We’ve seen it with App Tracking Transparency in 2021, where they required apps to ask first before tracking. After that mandate passed, we saw around 420,000 apps removed from the App Store.
Handle increased volume
By making it easy for users to delete their accounts and personal data, companies will face increased user deletion requests, in some cases by 10x. Manual deletion workflows will not be sufficient and will quickly drain your resources and operating costs.
Full deletion compliance
Less than 25% of technology leaders surveyed understand the requirement's full scope. Merely providing a way to delete user accounts without full personal data erasure is insufficient—companies also need programmatic deletion workflows to erase all personal data.Learn more
Did you miss the June 30 deadline?
Fast compliance with Transcend.
It’s easy – connect your tech stack in a few clicks, leverage pre-built workflows, and begin processing user deletion requests right away. Transcend’s powerful platform has automated over 16 million data lookups and can process requests in as fast as 4 seconds.
Power your in-app button
Simply call our API
Trusted by leading companies
Our technology powers your deletion button
See why technically discerning brands rely on Transcend for account and personal data deletion. Transcend is the data privacy infrastructure underneath the in-app deletion buttons of leading consumer apps.
Hands-free privacy requests.
Meet Apple’s requirements with no resource lift and cut processing costs by up to 80% across the rest of your privacy program. Ditch the manual work and automate PII and personal data deletion—no humans required, unless desired.
Compliance without the complexity.
Start with Apple’s deletion requirements, then be set on Opt-Out, Opt-In, Access or Modification compliance too. Whatever your industry, privacy regime, or platform requirement—Transcend handles it all. With Transcend's regulation-agnostic platform, you can meet the needs of tomorrow with peace of mind.
Reduce breach risk
We don’t see your API keys.
With our industry-leading self-hosted security gateway, the personal data you hold is encrypted within your firewall. That means we can't access your keys, we can't see your user data, and we can't forge a request to your system.
Get started in minutes
Easily meet Apple’s requirement.
Access & erasure requests fulfilled to date
Saved per 100 requests
"Transcend has helped MasterClass translate Apple’s deletion requirement into technical needs and then implemented our programmatic account and personal data deletion end to end, getting our business in a secure position well ahead of their deadline.”
Legal | MasterClass