Your guide for navigating the build vs. buy conundrum

The right preference management solution will empower your teams to maximize compliant customer outreach by automatically collecting, updating, and reconciling communication preferences across all systems and channels.

But when is it right to build and when should you buy? This comprehensive guide includes:

• A detailed comparison of the build vs. buy dilemma
• The pros and cons of each option
• A step-by-step process for both building and buying a solution
• 5 key traits of an effective preference management tool
• Essential questions to ask your team before making a decision

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