Quantify the growth potential of modern preference management

By Morgan Sullivan

Senior Marketing Manager II, Strategic Accounts

August 14, 20252 min read

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For years, consent and preference management was seen as a necessary, but uninspiring, compliance task. Check the box, store the record, move on. But for enterprises looking to maintain their competitive edge, this view is risky and outdated.

The reality is this: in a world racing toward AI-powered personalization and hyper-connected customer experiences, the brands winning market share are the ones treating consent and preference management as a growth engine, not a legal formality.

Without a unified, real-time way to capture, store, and apply customer choices across every touchpoint, most enterprises are slowing down innovation and leaving money on the table.

That’s why we’re excited to introduce the Transcend Preference Management ROI Calculator—an interactive tool that helps marketing, security, and privacy leaders measure the potential revenue lift, efficiency gains, and compliance savings of upgrading to a best-in-class platform.

Now, you can see exactly how much revenue, efficiency, and trust you could unlock by unifying consent and preference data with a best-in-class platform.

Download the Transcend Preference Management ROI Calculator

Why modern preference management is an enterprise growth lever

Fragmented consent signals, outdated permissions, and manual reconciliation aren’t just operational headaches. In fact, they block growth across the organization—slowing campaigns, limiting personalization, introducing security risk, and throttling AI innovation.

Transcend changes that by creating a centralized, permission-aware data layer that unifies user choices across your entire tech stack in real time. That means every system, from your CRM to your CDP to your marketing automation platform, is always working from the same, up-to-date, enforceable record of consent.

With Transcend Consent & Preference Management, you can:

  • Fuel AI and personalization: Provide marketing, product, and analytics teams with high-quality, permissioned data they can confidently activate across channels without legal risk.
  • Build trust at scale: Deliver consistent, choice-driven customer experiences across brands, regions, and devices, strengthening loyalty and lifetime value.
  • Accelerate speed to market: Remove bottlenecks from campaign launches, personalization efforts, and AI-driven features by making permissions instantly available across systems.
  • Reduce security and compliance risk: Ensure only appropriately consented data is used, supported by an auditable, centralized record to prove compliance.
  • Eliminate operational drag: Replace slow, manual processes like CSV uploads with automated, high-throughput integrations that keep every system in sync.

Built for the enterprise

Built for the scale and complexity of modern enterprises, Transcend processes millions of consent signals in real time, unifies identities across hundreds of systems, and adapts to evolving global privacy regulations without costly rebuilds.

Our platform also includes advanced capabilities like:

  • Dynamic permission enforcement: Apply and honor customer choices instantly, wherever data flows.
  • Seamless identity unification: Consolidate user profiles across brands, channels, and regions for a complete, accurate view.
  • Built-in security: End-to-end encryption and zero-trust architecture ensure customer and business data remain protected at all times.

Honoring users' consent and preference choices at scale isn’t just about meeting compliance obligations. Rather, it’s about unlocking governed, high-quality data to drive AI innovation, personalized customer journeys, and measurable revenue growth.

See your ROI in minutes

The Preference Management ROI Calculator takes just a few clicks to estimate the business impact of modernizing your consent and preference stack—from higher opt-in rates and faster campaign execution to reduced compliance costs and security risk.

The future of enterprise growth belongs to organizations that can use permissioned data with confidence, speed, and creativity. Your data is ready. It’s time to put it to work.

Learn exactly how much revenue, efficiency, and trust you could unlock.

Download the calculator

By Morgan Sullivan

Senior Marketing Manager II, Strategic Accounts

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