Cross-brand growth starts with privacy you can trust

Transcend provides CIOs, CMOs, and CPOs at multi-brand enterprises the infrastructure they need to unify consent and preferences across diverse brands and complex data ecosystems—enabling compliant cross-brand personalization, reducing risk, and accelerating portfolio-wide growth.

The portfolio growth paradox

Your portfolio of world-class brands was never intended to operate only in silos. But without unified privacy infrastructure, including integrated consent and preference management, that’s exactly what’s happening.

For holding companies spanning CPG, media, retail, automotive, and beyond, the biggest growth opportunity isn’t just attracting new customers—it’s activating the ones you already have. This means using insights from one brand’s audience to deliver personalized, timely experiences across your entire portfolio, turning isolated interactions into connected journeys.

But here’s the catch: most enterprises simply aren’t equipped to achieve this at scale. Each brand manages its own data stack, marketing platforms, and consent workflows. And there’s no centralized, enterprise-wide source of truth that reveals who has opted in, who has opted out, or what data can legally be shared between brands.

Without that clarity, marketing teams risk non-compliance, wasted spend, and fractured customer experiences. The result? Your most powerful growth strategy—cross-brand activation—remains the hardest to execute.

Until your privacy infrastructure is as integrated and connected as your portfolio, this opportunity stays locked away behind walls of uncertainty and risk.

The opportunity: Activate audiences across brands

Your next wave of growth doesn’t have to come from acquiring new customers. With unified consent and preference management, it can come from making new connections—and unlocking untapped potential—across the customers you already have.

Of course, every brand is different, but the scenarios for new growth are varied and many:

• A Taco Bell enthusiast might be drawn to a limited-edition KFC release
• A Max subscriber binging Succession might be the perfect audience for a new DC Comics drop
• A Gap shopper could be one click away from discovering Athleta

These moments of cross-brand growth are already there in your data waiting to be activated. But there’s a catch. Unless you have visibility into each user’s consent and preference choices across all your brands you can’t actually act on that potential.

Done right, cross-brand activation empowers:

• Higher customer lifetime value: When you deliver more relevant offers and experiences across your entire portfolio, a user who engages with one brand is far more likely to respond to another.
• More efficient marketing spend: As you reduce duplication, eliminate waste, and shift from acquisition-heavy tactics to precision targeting based on real behavior, marketing ROI will trend up and to the right.
• Stronger customer loyalty: With great data integration, consumers experience your brands not as fragmented touchpoints, but as a connected universe that understands their needs and preferences.

For multi-brand holding companies, this is an enormous growth opportunity—and it’s hiding in plain sight. But without a unified, real-time view of user consent and preferences, these strategies move from high-ROI to high-risk.

The blocker: Fragmented privacy infrastructure

What’s standing in the way of cross-brand growth? Hint: It’s not your data scientists, your marketing teams, or a lack of technology investment.

It’s the absence of modern, centralized privacy infrastructure.

Most large enterprises have spent years modernizing their data stacks: building lakes, deploying CDPs, and wiring together global martech ecosystems. But legacy privacy tools haven’t kept up—meaning you’re left with a fragmented patchwork of brand-level programs and regional policies that can’t scale across your portfolio.

This means that, across most organizations:

• Each brand collects consent separately, if at all, using its own forms, systems, and standards. There’s no centralized mechanism to govern how permissions are captured, updated, or honored.
• User preferences are scattered across siloed tools: point-of-sale systems, marketing automation platforms, loyalty programs, mobile apps, email databases. These systems rarely talk to one another, let alone rolling up to a single view of the user.
• Compliance is managed locally, not globally, handled by regional legal teams or brand-level privacy owners. There's no enterprise-wide standard for what “consented” means, or how it should be enforced across lines of business.

And so, when a marketing or data team asks the critical question, Can we legally and ethically use this user’s data across our portfolio?—the only honest answer is: we’re not sure.

This fragmentation creates real and growing business risks.

• Revenue leakage: Data you’ve already captured, often with high acquisition cost, can’t be activated across brands, even when it would drive incremental value.
• Compliance exposure: One wrong message to a user who opted out through a different brand or channel could trigger regulatory scrutiny, damage customer trust, and expose the company to fines or class-action risk.
• Operational inefficiency: Legal, privacy, and marketing teams waste hours manually tracing user permissions, reviewing brand-by-brand policies, or simply avoiding valuable strategies out of caution.

In short, you’re sitting on a goldmine of first-party data. But without unified privacy infrastructure, you don’t have the rights, clarity, or confidence to use it.

What modern privacy infrastructure looks like

To unlock cross-brand growth at scale, your organization needs more than consent banners and isolated preference centers. You need privacy infrastructure that’s as modern, connected, and enterprise-ready as the rest of your stack.

This means moving beyond compliance as a checkbox and toward a centralized privacy platform purpose-built for global, multi-brand operations.

Modern privacy infrastructure is not an add-on. It’s the connective tissue between trust, compliance, and growth, delivering:

• A single source of truth for consent and preferences across all brands, regions, and channels. Whether a user updates their settings in a mobile app, on a website, or through a call center, that preference is instantly reflected across your enterprise.
• Real-time data syncing into your downstream systems—from marketing automation and personalization engines to your CDP, data warehouse, and analytics tools. That means data teams can activate only what’s compliant, and growth teams don’t have to wait for legal approval before launching campaigns.
• Built-in compliance with full audit trails, policy enforcement, and granular data governance baked in, not bolted on. So when regulators come knocking, you can prove in seconds that every message sent was backed by valid consent.

But most importantly, modern privacy infrastructure does more than reduce risk—it accelerates opportunity, enabling your teams to:

• Confidently build customer journeys that span multiple brands and channels.
• Enable personalization without violating trust.
• Create a system where privacy isn’t a blocker, it’s a competitive advantage.

The result? A foundation that empowers legal, IT, and marketing to move in lockstep to unlock the full value of your brand portfolio.

How Transcend can help

Transcend is the privacy infrastructure built for enterprise-scale data activation. Our platform sits at the intersection of privacy, compliance, and growth—giving you the power to confidently unify and activate your brand portfolio.

At the heart of that capability is enterprise-grade Consent and Preference Management.

Integrated consent and preference management—built for the enterprise portfolio

Transcend helps large enterprises transform fragmented, brand-by-brand consent workflows into a unified, global system of record. No matter how complex your brand architecture, tech stack, or regulatory footprint, Transcend enables you to capture, sync, and govern consent and preferences with precision. Here’s how we do it.

Deploy brand-native experiences at scale

Transcend supports fully branded, on-platform preference centers, so each of your portfolio brands can maintain a consistent customer experience while still writing back to a centralized consent layer. From global household names to niche sub-brands, every property can offer users intuitive control over their data and communication preferences.

Connect every consent touchpoint

Whether a user updates their settings via a website, mobile app, customer portal, or support interaction, Transcend ensures that choice is captured and reflected everywhere it matters: across your data warehouse, CDP, ESP, analytics tools, and beyond.

• Real-time syncing ensures systems never operate on outdated or invalid permissions
• Consent versions are tracked and auditable down to the timestamp
• APIs and SDKs make it easy to embed consent workflows across platforms and regions

Govern centrally, act locally

Transcend allows corporate privacy and compliance teams to enforce enterprise-wide policies while still giving individual brands the flexibility to tailor consent flows to their audiences and markets. This is especially critical for companies operating in multiple jurisdictions with varying legal requirements.

• Define global consent standards that align with GDPR, CCPA, LGPD, and beyond
• Automatically localize consent UX and language based on geography
• Apply granular logic to manage edge cases like minors, sensitive data, and offline collection

Activate with confidence

By maintaining a real-time, enterprise-wide source of truth for consent and preferences, Transcend enables marketing and growth teams to move quickly—without legal bottlenecks or compliance guesswork.

• Only activate data that has valid, traceable permissions
• Eliminate risk of cross-brand misfires (e.g., marketing to an opt-out)
• Ensure personalization strategies are always privacy-aligned

With Transcend, you can move from siloed, reactive privacy operations to a proactive, scalable infrastructure that powers trust and growth across your portfolio.

One user. One record. One system of truth. That’s how cross-brand activation becomes not just possible, but profitable.