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Seamless CCPA compliance

The California Consumer Privacy Act (CCPA) requires that businesses fulfill consumer privacy requests and provide clear options for opt-out of targeted advertising. Use Transcend’s next-gen solutions to save time and money, while drastically improving CCPA compliance.

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What businesses need to know

The CCPA went into effect on January 1, 2020, and the California Attorney General (AG) has already taken steps towards enforcement. After sending hundreds of violation notices, most of which were cured within 30 days, the AG fined cosmetics retailer Sephora $1.2M for failing to address their violations.

Our Edge
What does a truly automated platform look like?

DSR Automation
Easily fulfill consumer privacy requests

The California Consumer Privacy Act requires that companies fulfill consumer requests for personal data access, deletion, correction, and transfer. Transcend DSR Automation is the easiest and most comprehensive way to delete, de-identify, return, or modify a user's data or preferences across your tech stack.

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DO NOT SELL OR SHARE
Manage targeted advertising opt outs

CCPA requires that companies give their users a way to opt out of the selling or sharing of their personal data—including data shared for targeted or cross-context behavioral advertising.  Transcend is the only platform that manages this end to end: from governing client-side and backend data flows to enforcing end user preferences across ad tech platforms.

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Data inventory
See personal data, wherever it lives

Complying with CCPA requires a clear idea of how and why data is used and stored, as well as the ability to modify that data. Use Transcend Data Mapping to discover your company’s data silos, classify personal data, and auto-generate reports—all in an easy-to-use, collaborative platform.

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Engineered for seamless, efficient compliance.

Save time and money

Transform compliance into efficiency. Automate complex data privacy tasks, slashing hours of work and cutting costs.

Empower customers

Transcend revolutionizes user experience by offering intuitive data management tools, elevating trust and loyalty.

Future-proof your business

Adapt to changing regulations and new technology at scale. We don’t just meet today's needs—we prepare you for tomorrow.

Don't just take our word for it

We needed a solution that would evolve with ever-changing privacy regulations. Transcend's configurable integrations lets us easily support different parameters, unique business conditions, and state by state privacy laws. It allows us to be prepared for new laws before they come into effect, and frees our team up from chasing new privacy request requirements.

Petr Hecko

Lead DevOps Engineer

Transcend has had a significant impact on our organization in terms of efficiency in data compliance. By automating over 99% of data privacy requests, we've managed to reduce manual workload by 70%.

Verified User

Sr. Data Engineer

UE Verified
uevi.co/4029NBSL

By automating this task, we have decreased the risk of non-compliance for privacy laws.

Peter Ng

Sr. Manager, Customer Service

After implementing Transcend data deletion and access requests process automation, we did not backfill for 3 people that left the team. The other team members stopped doing repetitive, manual, time-consuming tasks and focus on other, more ambitious privacy related tasks.

Global Privacy and Compliance Manager

Global e-commerce marketplace

Leaders say Transcend makes privacy easy

We're proud to be recognized as a Leader by G2 based on reviews from our customers. Transcend has also been recognized as Easiest to Do Business With, Easiest Setup, and more.

More resources

CPRA Compliance Checklist for 2025

With the CPPA able to enforce CPRA immediately, we've developed a detailed CPRA compliance checklist.

CPRA vs CCPA: Unpacking the Differences [Updated 2025]

An in-depth comparison of the California Privacy Rights Act (CPRA) and the California Consumer Privacy Act (CCPA), highlighting the key differences and implications.

Supporting Global Privacy Control: A Business Imperative

Discover the importance of the Global Privacy Control Signal and how Transcend helps in embracing and implementing user privacy measures.

Ready to step up to next gen privacy?

Trusted by Fortune 100 companies and category-leading brands alike, streamline your compliance strategy with Transcend.

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Unlike many competitors, Transcend understands the importance that regulators put on processing consent, and managing consent eliminates a chunk of risk. Automating and removing manual processes from consent management is a feather in Transcend’s cap.

Transcend has saved us from countless hours of manual datapoint labeling, missing systems in privacy requests, and downstream gaps in consent preference management. Privacy is no longer a cost center – with Transcend, we are driving value to the business.

Transcend continues to be on the forefront of compliance for emerging items such as AI and US laws. This allows us to meet our compliance requirements globally.

Unlike many competitors, Transcend understands the importance that regulators put on processing consent, and managing consent eliminates a chunk of risk. Automating and removing manual processes from consent management is a feather in Transcend’s cap.

Transcend has saved us from countless hours of manual datapoint labeling, missing systems in privacy requests, and downstream gaps in consent preference management. Privacy is no longer a cost center – with Transcend, we are driving value to the business.

Transcend continues to be on the forefront of compliance for emerging items such as AI and US laws. This allows us to meet our compliance requirements globally.

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