Data Governance Essentials: Securing and Managing Your Data

By Morgan Sullivan

Senior Content Marketing Manager

November 9, 202312 min read

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At a glance

  • Data governance is a comprehensive process that involves orchestrating people, processes, and technology to ensure that enterprise data is quality, available, usable, and secure.
  • Encompassing data usability, consistency, security, and more, the data governance process plays a key role in improving data-driven decision making across large organizations.
  • AI data governance is an evolving subset of this field—one that's becoming increasingly important as companies deploy AI tools throughout their operations.
  • Explore this guide to learn what data governance entails, the core components of good data management, key tools and technologies, and how to implement an effective data governance program.

Table of Contents

What is data governance?

Defining data governance

Data governance is the process of orchestrating people, procedures, and technology to ensure enterprise data is quality, available, usable, and secure. Providing a framework that guides consistent and effective data use across an organization, data governance is the foundation of enterprise data-driven decision making.

The principles of data governance help illustrate its value as a key strategic initiative, and include:

  • Data accuracy: data must be correct and reliable
  • Data consistency: data must be consistent across all platforms and systems
  • Data transparency: data processes are open and understandable, and
  • Data accountability: all data-related activities must be auditable

The core objectives of data governance involve improving data quality, making data available to those who need it, ensuring compliance with relevant policies and regulations, and reducing the risks associated with data mismanagement. 

Implementing these concepts helps organizations leverage data as a valuable asset, drive strategic decision-making, and gain a competitive edge.

The scope of data governance

Data governance encompasses several critical areas, including data availability, usability, consistency, integrity, and security. Together, these pieces form a comprehensive data management approach. 

  • Availability means data is accessible to all relevant stakeholders when they need it.
  • Usability means data is easy to use and understand. This involves creating clear data definitions and ensuring data is presented in a user-friendly manner.
  • Consistency aims to maintain data uniformity across all systems and platforms, which is crucial for accurate analysis and reporting.
  • Data integrity ensures data is accurate and reliable throughout its lifecycle. It involves validating the data and implementing controls to prevent unauthorized data modifications.
  • Data security focuses on protecting data from unauthorized access, breaches, and other threats. It involves implementing security measures, like access controls, encryption, and regular security audits.

Data governance is broad and multifaceted, ensuring an organization's data is reliable, secure, and effectively managed to support its strategic objectives.

The importance of data governance programs

Ensuring data quality and integrity

The data governance process plays an instrumental role in ensuring data accuracy and consistency across an organization. These strategies often involve implementing robust data validation processes and quality control mechanisms. 

Data validation involves checking data for accuracy and relevancy at the entry point, which mitigates the risk of incorrect or outdated information entering the system. In this same vein, quality control mechanisms are procedures established to consistently evaluate an organization's data against a set standard for quality. 

Data standardization, which involves defining a common format for data, is another essential piece—ensuring uniformity and facilitating data integration from multiple sources. 

Lastly, tools like data audits can help identify issues, like inconsistency and inaccuracy, before they become a problem. Audits are also a good way to measure the effectiveness of your data management strategies, ensuring they’re in-line with your organization’s evolving data needs.

Enhancing security and compliance

Data governance plays a pivotal role in enhancing security, managing privacy, and ensuring compliance with various regulations. 

Data security involves implementing strict measures to safeguard data from unauthorized access, cyber threats, and breaches. This includes establishing access controls that dictate who can access what data, deploying encryption technologies to protect data in transit and at rest, and conducting regular security audits to identify potential vulnerabilities.

Privacy and data protection is another critical area where data governance comes into play—helping to ensure personal and sensitive data is collected, stored, used, and shared in a way that complies with privacy laws like GDPR, CPRA, and HIPAA.

Core components of data governance

Policies and standards

The establishment of data policies, standards, and procedures forms the backbone of successful data governance programs. 

  • Data policies are the overarching guidelines for the organization's approach to data management—providing a formal framework for how data should be collected, stored, used, and shared.
  • Data standards are specific rules and norms that dictate how data should be formatted, structured, and represented in the organization. These could include standards for data naming conventions, quality metrics, data schemas, or data classification schemes.
  • Data procedures are detailed, step-by-step instructions for carrying out data-related tasks. These could include procedures for data entry, validation, backup, archiving, or erasure. 

Together, these policies, standards, and procedures provide a clear roadmap for the data governance team, ensuring that enterprise data is managed in a controlled and consistent manner.

Data stewardship

Data stewards play a pivotal role in upholding data integrity and ensuring adherence to data policies across the organization. Their responsibilities typically involve defining data elements, maintaining data definitions and business terms, and resolving data-related issues. 

Acting as the guardians of an organization's data, data stewards not only monitor and manage data for accuracy, consistency, and reliability but also facilitate its appropriate use. 

How to develop a data governance program

1) Assess your current state

The first step in implementing a data governance program is to assess the current state of your organization's data environment. This assessment, also known as a data audit, takes a comprehensive look at the existing data landscape, including data sources, data systems, data quality, and data practices.

  • Evaluating data sources and systems involves identifying where data comes from and how it is stored and processed. The organization should catalog all systems where data is stored, including databases, data warehouses, cloud storage, and even spreadsheets.
  • Assessing data quality involves evaluating the reliability, consistency, and accuracy of the organization's data. This could be achieved through a series of quality checks that look for incorrect, missing, or inconsistent data. 
  • Evaluating data practices involves reviewing the organization's existing practices regarding data collection, storage, and use—and then evaluating whether they comply with data policies, standards, and regulations.

At the end of this assessment, the organization should have a clear picture of its current data environment, including the strengths and weaknesses. 

2) Define the vision and goals

After assessing your current data management strategies, it’s time to define your vision and goals. The vision should align with the organization's broader strategic objectives, while the goals should be specific, measurable, achievable, relevant, and time-bound (SMART). 

These goals might include improving data quality, enhancing data security, promoting data literacy, ensuring regulatory compliance, or boosting data-driven decision making.

3) Defining roles and responsibilities

Defining clear roles and responsibilities is crucial. This includes roles such as data owners, data stewards, data custodians, and data users. Each role should have clearly defined responsibilities that address specific needs within your data governance program.

4) Developing policies, standards, and procedures

In this stage, your organization should develop data governance policies, standards, and procedures. Policies provide a strategic guide for data governance; standards dictate how data should be represented, structured, and formatted; procedures offer step-by-step guidelines for carrying out data-related tasks.

5) Implementing data governance tools

Data governance tools can streamline and automate various aspects of data governance, such as data cataloging, quality checks, data lineage tracking, and data security management. The organization should assess its needs and select suitable tools that align with its data governance goals.

6) Monitor, evaluate, and improve

The final step is to establish a process for ongoing monitoring, evaluation, and improvement. This involves regularly checking the effectiveness of the data governance program, identifying areas for improvement, and making necessary adjustments.

Data governance tools and technologies

Data governance software

Data governance software is a crucial component of an effective data management strategy. 

These tools not only automate and streamline various data governance processes, but can also offer features like data profiling, data cataloging, data lineage, and policy management.

Other platforms are specifically designed to maintain and enhance the quality of data. These tools provide functionalities for data cleansing, data profiling, data validation, duplicate detection, and data enrichment.

For compliance management, several software solutions can help organizations align their data practices with regulatory requirements. These tools offer capabilities for data mapping, compliance reporting, risk assessment, and audit management. They ensure an organization's data handling practices are in line with privacy laws such as GDPR, CCPA, and HIPAA. 

Challenges in data governance

Organizational alignment

Successful implementation of your data governance initiatives will require alignment and collaboration with different departments across the organization. 

This cross-departmental collaboration promotes a common understanding of data-related terminologies, processes, and objectives—ensuring data governance policies and standards are applied consistently.

It’s also important to remember that data governance is not solely a technical undertaking.

It’s an organizational initiative that necessitates executive buy-in. Endorsement from high-level executives, like CIOs, CFOs, and CEOs, will make it miles easier to get cross-functional buy-in and resources. 

Data quality management

Maintaining high quality, reliable data is an ongoing challenge in data governance. The volume, variety, and velocity of data generated by today’s businesses is staggering—and can make it quite difficult to ensure data quality and reliability.

  • Volume: With the surge in data generation, maintaining high-quality data becomes increasingly labor-intensive and complex. Manually checking and cleaning such large quantities of data is practically impossible, necessitating the use of automated tools. 
  • Variety: Data comes in a variety of formats—from the structured data found in databases, to the unstructured data found in emails, social media posts, or messaging apps like Slack. Each data format can require different quality checks and cleaning methods, making the process time-consuming and complex.
  • Velocity: The speed at which data is generated, processed, and changed can also impact data quality. Rapid data changes can lead to outdated, inconsistent, or duplicate data, which impairs data reliability. 

Addressing these challenges is not a one-time effort, but a continuous process—requiring ongoing data quality initiatives, robust data governance policies, effective data management tools, and a committed team of data stewards.

Case Studies: Data governance in action

1. Procter & Gamble (P&G)

Procter & Gamble, a multinational consumer goods corporation, made strategic use of data governance to significantly improve its decision-making process—implementing new data governance strategies to standardize data from its various brands and global operations. As a result, P&G achieved a unified view of its business performance, which enabled leadership to make better informed strategic decisions and improved the company's market performance.

2. GE Aviation

GE Aviation, a global provider of jet engines, components, and integrated systems, successfully implemented a data governance strategy to manage and exploit its vast data assets from airlines worldwide. By instituting a robust data governance program, GE Aviation was able to ensure high data quality, enabling the development of its predictive maintenance program, which significantly improved aircraft efficiency and safety.

3. Government of Canada

The Government of Canada established a comprehensive data governance framework to manage its vast public sector information. This initiative facilitated better data sharing between different departments, enhanced the quality of public services, and ensured better compliance with privacy and security regulations. The success of this data governance program has made Canada a model for public sector data management.

The future of data governance

The landscape of data governance is expected to evolve significantly with the rise of new technologies like Artificial Intelligence (AI) and Machine Learning (ML).

AI and data governance

Traditionally, data governance has been a labor-intensive process, requiring manual effort to define, apply, and enforce data governance policies. However, with AI, much of this manual work can be automated, improving efficiency and accuracy. 

AI algorithms can automatically identify, categorize, and clean data, ensuring high-quality and reliable data. Moreover, AI can proactively detect data issues and anomalies, allowing for timely resolution of any potential problems.

Though AI can enhance the data governance process, these tools themselves present new challenges for data governance teams. The data going into and out of large-language models (LLMs) represents significant risk for companies deploying these tools en masse—so building strong AI governance frameworks will be critical in the coming years.

You can learn more about Transcend's approach to AI governance here.

Machine learning in data governance

Machine learning, a subset of AI, can be used to learn from and make decisions based on data. In the context of data governance, ML can be used to predict potential data issues and suggest appropriate mitigation strategies. Over time, these ML models become more accurate and efficient, improving the overall effectiveness of data governance.

Data governance in the cloud

As more organizations move their data to the cloud, the need for robust data governance in the cloud environment has become evident. With cloud-based data governance, organizations can effectively manage and control their data across multiple cloud platforms, enhancing data security and compliance.

These emerging trends promise to make data governance more efficient, accurate, and reliable, empowering organizations to leverage their data assets more effectively.

Preparing for evolving data needs

As we navigate the future landscape of data governance, organizations must embrace adaptive data governance strategies in order to stay ahead. 

Organizations should invest in training and upskilling their workforce with the latest data governance tools and technologies, such as AI and ML. They should also regularly review and update their data governance framework to reflect changes in privacy regulations and technological advancements. 

Finally, to ensure data privacy and security, organizations should incorporate strong data protection measures such as encryption, data access controls, and regular security audits. By adopting an adaptive data governance strategy, organizations can ensure their data is a strategic asset, rather than a liability.


The value of data governance

Data security, compliance, and data-driven insights are just a few of the many benefits of data governance. A good data governance framework fortifies data security by defining clear rules and protocols. This ensures that data flows properly by enforcing technical guardrails and supports compliance by helping organizations navigate an privacy and data protection laws. 

Most importantly, implementing data governance best practices enhances decision-making by maintaining the reliability and integrity of data, helping businesses extract accurate, timely, and insightful information. 

Next Steps for Organizations

Organizations should consider the critical importance of data governance in today's data-driven business environment and evaluate their current data governance maturity. This involves assessing their existing data management practices, policies, and compliance to identify gaps and potential areas for improvement. 

Taking these proactive steps towards effective data governance will not only protect your organization's valuable data assets, but also unlock their potential to drive strategic decision-making and business success.

By Morgan Sullivan

Senior Content Marketing Manager

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