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Privacy with Iterable

Transcend automatically fulfills privacy requests in Iterable and other major data systems.

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Iterable is a cross-channel platform that powers unified customer experiences.

Transcend can access contact information, related user event logs, and email list membership. This integration also supports communication opt-out requests.

Looking to comply with GDPR and CCPA data subject access and erasure requests (DSRs)?


Deleting data in Iterable

Transcend allows you to programmatically access, erase, and opt users out of communication in the Iterable platform in accordance with data privacy regulations like GDPR and CCPA.

Setting up the Iterable integration

There are some settings that your Iterable CSM needs to enable before this integration will function. Please notify them of your desire to connect Iterable and Transcend and they can get you set up.

To get started, make sure you're logged in to Transcend. If not, log in to Transcend here. To configure the Iterable integration, you'll want to:

  1. Navigate to Data Map > Add data silo > Iterable.
  2. Log in to Iterable as a user with administrative privileges. Once logged in, click "Create New API Key" and select "Standard" key type. Copy and paste the API Key into Transcend.
  3. Success! Once connected, navigate to the Privacy Center tab. You'll need to map the data in Iterable to your Data Practices. To do this, create a new Category as well as a new Data Collection with the appropriate naming convention (e.g. "Mailing Lists or User Profile"). When you're done, hit publish.
  4. Navigate back to your Data Map and click into the Iterable data silo. Expand "Manage Datapoints" and select the Collection Label (Category) you created in the previous step from the dropdown. You can also choose which data actions (e.g. access or erasure) are enabled for which datapoints.
  5. Next, while still in the Iterable data silo, expand "Manage Identifiers". Check the respective boxes for which identifiers you'd like enabled. As an example, if you'd like Transcend to search users by email address, you'd check the box to enable the Email Address identifier. Note: if identifiers are not enabled correctly, we may not be able to process requests for certain users.
  6. Done!


We recommend testing requests across your Data Map before you start processing requests from end-users. To do this:

  1. Go to Privacy Center and click "View your Privacy Center".
  2. From your Privacy Center, click Take Control, then Download my data. You'll need to enter your email or login to authenticate yourself before submitting the request.
  3. Check your email for a message from Transcend. You'll be asked to click on a verification link to verify the request. Confirm your download request.
  4. Next, back in the Admin Dashboard, navigate to the Incoming Requests tab and select your request. If you don't see the request here, contact us at support@transcend.io.
  5. Once you've clicked into your request, navigate to the Data Silos tab and select Iterable. Inspect the data returned.
  6. Finally, navigate to the Report tab and click Approve and Send. You should receive the report at the email address you submitted with the request.
  7. Done!

Removing the Iterable integration

To remove the Iterable data silo from your Data Map, navigate to your Data Map, and click into Iterable. At the bottom of the screen, expand "Remove Iterable". Click Remove Silo. You'll be prompted to confirm that you'd like to remove the silo, click Ok. Confirm the silo has been removed by navigating back to your Data Map.

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