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Colorado Privacy Act compliance simplified

The Colorado Privacy Act (CPA) requires that businesses fulfill consumer privacy requests and offer clear options for opt-out of targeted advertising. Use Transcend to save time and money while improving CPA compliance.

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What businesses need to know

Colorado’s privacy law went into effect on July 1, 2023. It applies to any business that markets to CO residents and either processes data for 100,000 consumers per year or derives any revenue from selling personal data while processing personal data for 25,000+ consumers.

Our Edge
What does a truly automated platform look like?

DSR Automation
Easily fulfill consumer privacy requests

The Colorado Privacy Act requires that companies fulfill consumer requests for personal data access, deletion, correction, and transfer.  Transcend DSR Automation is the easiest and most comprehensive way to delete, de-identify, return, or modify a user's data or preferences across your tech stack.

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Expanded DSAR rights
Comprehensively manage targeted advertising opt-outs

Colorado’s privacy law requires that companies give users a way to opt out of the selling or sharing of their personal data—including data shared for targeted or cross-context behavioral advertising. Transcend is the only platform that manages this end to end—from governing both client-side and backend data flows to enforcing end user preferences across ad tech platforms.

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Data governance essentials
See personal data, wherever it lives

CPA compliance requires a clear idea of how and why data is used and stored, as well as the ability to modify that data. Use Transcend Data Mapping to discover your company’s data silos, classify personal data, and auto-generate reports—all in an easy-to-use, collaborative platform.

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Assessments
Mitigate risk with smarter assessments

Colorado’s privacy law requires a data privacy impact assessment (DPIA) when processing personal data that has an increased risk of harm to consumers.  Use Transcend Assessments to complete DPIAs faster with out-of-the-box templates, pre-populated with data discovered from Silo Discovery and Content Classification scans—reducing ambiguity and time-intensive workflows.

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Why forward-thinking companies choose Transcend

Save time and money

Transform compliance into efficiency. Automate complex data privacy tasks, slashing hours of work and cutting costs.

Empower customers

Transcend revolutionizes user experience by offering intuitive data management tools, elevating trust and loyalty.

Future-proof your business

Adapt to changing regulations and new technology at scale. We don’t just meet today's needs—we prepare you for tomorow.

Don't just take our word for it

Our Transcend implementation has resulted in significantly greater compliance. 'Transcend' has become part of the language of the enterprise.

AGC, Privacy & Digital Platforms

Major Consumer Electronics Company

At my previous company, [Transcend] allowed us to automate thousands of privacy requests, which saved headcount and reduced time spent on manual tasks. We are in the process of implementing Transcend at my new company and expect similar excellent results.

Nat Flandreau

Lead Counsel

Not only is Transcend a comprehensive tool that handles user verification and integrations with our many SaaS tools and internal databases, their dev tools allow us to quickly configure access and deletion requests and classify datapoints directly in code, saving us countless hours.

Chris Woods

Software Engineer

Leaders say Transcend makes privacy easy

We're proud to be recognized as a Leader by G2 based on reviews from our customers. Transcend has also been recognized as Easiest to Do Business With, Easiest Setup, and more.

More resources

CPRA vs CCPA: Unpacking the Differences [Updated 2025]

An in-depth comparison of the California Privacy Rights Act (CPRA) and the California Consumer Privacy Act (CCPA), highlighting the key differences and implications.

CPRA Compliance Checklist for 2025

With the CPPA able to enforce CPRA immediately, we've developed a detailed CPRA compliance checklist.

How CPRA Defines Personal Information

CPRA defines personal information as data that “identifies, relates to, describes [...] or could reasonably be linked, directly or indirectly, with a particular consumer or household.”

Ready to step up to next gen privacy?

Trusted by Fortune 100 companies and category-leading brands alike, streamline your compliance strategy with Transcend.

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Unlike many competitors, Transcend understands the importance that regulators put on processing consent, and managing consent eliminates a chunk of risk. Automating and removing manual processes from consent management is a feather in Transcend’s cap.

Transcend has saved us from countless hours of manual datapoint labeling, missing systems in privacy requests, and downstream gaps in consent preference management. Privacy is no longer a cost center – with Transcend, we are driving value to the business.

Transcend continues to be on the forefront of compliance for emerging items such as AI and US laws. This allows us to meet our compliance requirements globally.

Unlike many competitors, Transcend understands the importance that regulators put on processing consent, and managing consent eliminates a chunk of risk. Automating and removing manual processes from consent management is a feather in Transcend’s cap.

Transcend has saved us from countless hours of manual datapoint labeling, missing systems in privacy requests, and downstream gaps in consent preference management. Privacy is no longer a cost center – with Transcend, we are driving value to the business.

Transcend continues to be on the forefront of compliance for emerging items such as AI and US laws. This allows us to meet our compliance requirements globally.

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