Colorado Privacy Act compliance simplified

The Colorado Privacy Act (CPA) requires that businesses fulfill consumer privacy requests and provide clear options for opt-out of targeted advertising. Use Transcend to easily encode these privacy requirements directly into your data systems for seamless CPA compliance.


What businesses need to know

The Colorado Privacy Act created new consumer data rights for Colorado residents, including the right to access, delete, correct, or transfer their data, as well as to opt-out of targeted advertising.

Effective July 1, 2023

The CPA goes into effect on July 1, 2023 and Colorado’s Attorney General (AG) or District Attorney (DA) will have exclusive right of enforcement. Violations of this act will be considered deceptive trade practices under the Colorado Consumer Protection Act.

New privacy rights for Colorado residents

Under the CPA, Colorado residents have the right to request access, deletion, correction, or transfer of their data, as well as to opt-out of targeted advertising. Companies looking to comprehensively honor these rights and remain in compliance need a scalable solution that’s customizable to the needs of their business.

Right to opt out

CPA gives residents the right to opt out of targeted advertisement, selling of personal data, and certain types of profiling. For full compliance, this means businesses need to honor preferences on both the client side and back-end data transfers.

A screen shot of Transcend Privacy Requests


Easily fulfill consumer privacy requests

The Colorado Privacy Act requires that companies fulfill consumer requests for personal data access, deletion, correction, and transfer.

Transcend Privacy Requests is the easiest and most comprehensive way to delete, de-identify, return, or modify a user's data or preferences across your tech stack.

A screen shot of Transcend Privacy Requests


Easily manage targeted advertising opt outs

CPA requires that companies provide their users the ability to opt out of the selling or sharing of their personal data–including data shared with most ad networks for targeted or cross-context behavioral advertising.

Transcend is the only platform that manages this end-to-end–from governing both client-side and backend data flows to enforcing end user preferences across ad tech platforms.

A screenshot of Transcend's Data Inventory dashboard, with 3 data portability popups in the foreground—for Delete, download my data, and opt out
A screenshot of Transcend Data Mapping


See personal data, wherever it lives

Compliance with CPA requires a clear idea of how and why data is used and stored, as well as the ability to modify that data. Use Transcend Data Mapping to discover your company’s data silos, classify personal data, and auto-generate reports – all in an easy-to-use, collaborative platform.

A screenshot of Transcend Data Mapping


Streamline assessment compliance

CPA requires a data privacy impact assessment (DPIA) when processing personal data that presents an increased risk of harm to consumers.

Transcend Assessments allows you to complete DPIAs faster with structured, out-of-the-box templates, pre-populated with data discovered from Silo Discovery, Content Classification scans, and CLI/Terraform inputs—reducing ambiguity and time intensive workflows.

A screenshot of Transcend Assessments


Engineered for simplicity, efficiency, and seamless compliance.

Data Mapping logo

Data Mapping

Through powerful, automated scans, Transcend discovers your company’s data silos and organizes data schemas and objects. Enjoy singular visibility, all in a collaborative platform where you can delegate tasks, see system owners, and generate audit logs or compliance reports.

Full-stack Consent

Full-stack Consent

The only solution that governs both client-side and backend user consent. Enjoy fully customizable consent experiences that handle any region, any device, and any domain.

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Streamline assessment compliance across Data Protection Impact Assessments (DPIAs) and Transfer Impact Assessment (TIAs), and unlock a singular view to manage and mitigate data processing risks across your org.

Leaders say Transcend makes privacy easy

We're proud to be recognized as a Leader by G2 based on reviews from our customers. Transcend has also been recognized as Easiest to Do Business With, Easiest Setup, and more.

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A G2 Reviews badge with the words Easiest Setup, Winter 2023
A G2 Reviews badge with the words Leader, Winter 2023