James Grieco
Senior Product Marketing Manager I, Mid-Market Segment
James is a Minnesota-based marketer with over 4 years' experience in the data privacy industry.
The zero-party data revolution: A marketer’s guide to winning in a post-cookie world
Consent can be marketing’s most useful asset when done right. This guide outlines how to build trust and deliver personalization that drives growth, covering granular consent, building a first-party data strategy, and unlocking safe audience segments.
January 9, 2026•6 min read
5 secret ways broken Consent Management kills your conversion funnel (and how to fix them)
Your marketing data is quietly being marred by bad consent management. This piece reveals how fractured consent across your CMP, CRM, and GA4 sabotages retargeting, slows site speed, and forces decisions based on inaccurate data.
December 18, 2025•8 min read
Scaling trust in telehealth: How Ro transformed Its privacy operations with Transcend
A new product offering led to a massive increase in data subject requests that Ro knew it couldn’t handle manually, turning to Transcend’s automation to help the business scale.
December 17, 2025
CalPrivacy's DROP platform: A legal and engineering roadmap for DROP compliance
In 2026 data brokers must integrate with CalPrivacy's DROP platform or face daily fines. See the legal breakdown on how the new platform will impact data privacy, plus a technical roadmap on building an efficient system for fulfilling user requests.
December 15, 2025•5 min read
Creating branded consent banners in minutes: Introducing Consent Experiences
Transcend’s Consent Experiences empower marketing and legal teams to skip CSS and tedious banner setup to reliably capture user consent and ensure it flows downstream to every system where it needs to be honored.
December 4, 2025•4 min read
5 Common misconceptions about CCPA compliance (and what’s actually true)
See the truth behind the five most common misconceptions about CCPA compliance and what the California Consumer Privacy Act actually requires.
November 18, 2025•6 min read