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James Grieco

Senior Product Marketing Manager I

James is a Minnesota-based marketer with over 4 years' experience in the data privacy industry.

The image showcases the dome of a government building against a blue sky, with an American flag flying. Text on the left reads, "A legal and engineering roadmap for DROP readiness," along with a button labeled "Privacy Law."

CalPrivacy's DROP platform: A legal and engineering roadmap for DROP compliance

In 2026 data brokers must integrate with CalPrivacy's DROP platform or face daily fines. See the legal breakdown on how the new platform will impact data privacy, plus a technical roadmap on building an efficient system for fulfilling user requests.

July 17, 2026•5 min read

A man and a woman work on laptops in an office, with a "BLOG / CONSENT" banner.

CCPA enforcement lessons for enterprise consent

California's largest CCPA fine makes it clear: your consent infrastructure must match your ad tech sophistication, or regulators will close that gap. Learn what failed, what's next, and what compliant architecture requires at enterprise scale.

April 23, 2026•7 min read

A man and a woman sit at a booth table with a laptop between them, within a modern workspace. Text on the left reads "Performance first consent for customer journeys" above a "CONSENT" button.

Performance-first consent: building intelligence and precision into the consent journey

See the zero-friction approach for marketers to deploy consent that works as part of marketing strategy (not against it). Learn how to ensure more accurate consent capture, maintain site performance, and launch campaigns faster.

February 9, 2026•4 min read

Smiling woman in a casual setting next to the text "A marketer’s guide to the post-cookie world" and a button labeled "Consent" on a purple background.

The zero-party data revolution: A marketer’s guide to winning in a post-cookie world

Consent can be marketing’s most useful asset when done right. This guide outlines how to build trust and deliver personalization that drives growth, covering granular consent, building a first-party data strategy, and unlocking safe audience segments.

January 9, 2026•6 min read

Text on a light green background reads, "Ro scales trust in telehealth with Transcend," accompanied by an abstract black and white pattern with the text "ro" on it. A button labeled "Customer Story" is at the bottom left.

Scaling trust in telehealth: How Ro transformed its privacy operations with Transcend

A new product offering led to a massive increase in data subject requests that Ro knew it couldn’t handle manually, turning to Transcend’s automation to help the business scale.

January 7, 2026

Two women sitting and talking at a table, one holding a coffee cup, with text that reads, "5 secret ways broken Consent Management kills conversion funnels" on a purple background.

5 secret ways broken Consent Management kills your conversion funnel (and how to fix them)

Your marketing data is quietly being marred by bad consent management. This piece reveals how fractured consent across your CMP, CRM, and GA4 sabotages retargeting, slows site speed, and forces decisions based on inaccurate data.

December 18, 2025•8 min read