James Grieco
Senior Product Marketing Manager I
James is a Minnesota-based marketer with over 4 years' experience in the data privacy industry.
CCPA enforcement lessons for enterprise consent
California's largest CCPA fine makes it clear: your consent infrastructure must match your ad tech sophistication, or regulators will close that gap. Learn what failed, what's next, and what compliant architecture requires at enterprise scale.
April 23, 2026•7 min read
Performance-first consent: building intelligence and precision into the consent journey
See the zero-friction approach for marketers to deploy consent that works as part of marketing strategy (not against it). Learn how to ensure more accurate consent capture, maintain site performance, and launch campaigns faster.
February 9, 2026•4 min read
The zero-party data revolution: A marketer’s guide to winning in a post-cookie world
Consent can be marketing’s most useful asset when done right. This guide outlines how to build trust and deliver personalization that drives growth, covering granular consent, building a first-party data strategy, and unlocking safe audience segments.
January 9, 2026•6 min read
Scaling trust in telehealth: How Ro transformed its privacy operations with Transcend
A new product offering led to a massive increase in data subject requests that Ro knew it couldn’t handle manually, turning to Transcend’s automation to help the business scale.
January 7, 2026
5 secret ways broken Consent Management kills your conversion funnel (and how to fix them)
Your marketing data is quietly being marred by bad consent management. This piece reveals how fractured consent across your CMP, CRM, and GA4 sabotages retargeting, slows site speed, and forces decisions based on inaccurate data.
December 18, 2025•8 min read
CalPrivacy's DROP platform: A legal and engineering roadmap for DROP compliance
In 2026 data brokers must integrate with CalPrivacy's DROP platform or face daily fines. See the legal breakdown on how the new platform will impact data privacy, plus a technical roadmap on building an efficient system for fulfilling user requests.
December 15, 2025•5 min read