Transcend for healthcare
Honor patient preferences, build trust
Designed for the most sensitive data use cases, Transcend is the only platform that answers “Can I use this data?” by encoding patient data permissions directly into the systems that use it, so every initiative launches with compliance, security, and patient trust built in.
The status quoDigital health initiatives are running on governance built for a different era
Legacy consent tools were built for basic compliance, not modern healthcare needs. They silo patient preferences, fail to sync across EHRs, CRMs, and marketing platforms, and leave organizations with limited personalization, fragmented insights, and compliance gaps.
the opportunity
Go beyond compliance to power patient engagement and growth
PHI-safe consent & preferences
Transcend maintains separate, real-time synchronized records for patient communication preferences and protected health information - ensuring every digital touchpoint respects the patient's choices without creating HIPAA exposure.
Activate your largest addressable audience
Transcend synchronizes consent and preference signals in real time across your entire MarTech and data ecosystem, so every opted-in consumer is reachable everywhere they should be. Larger addressable audience. Zero compliance trade-off.
Jurisdiction & age enforcement at scale
Define how patient data can be used - by state, age, by data category - and Transcend enforces those rules automatically across every system. State and federal HIPAA requirements are encoded once and propagated everywhere.
Transcend's technical superiorityThe only autonomous data decision layer built for the most sensitive data use cases
Secure by designWe never see your data
Sombra, Transcend’s self-hosted security gateway, runs inside your environment, within your cloud and security controls. With two-way encryption, patient data stays inside your infrastructure while Transcend enforces permissions without accessing your data or API keys. Built for healthcare-grade data sensitivity.
Discover Sombra
TransparencyEncoded directly into the systems that process data
Only Transcend encodes consent, preferences, Do Not Train, and business policies directly in the systems that process first party data. Seamlessly integrated across your entire data and tech stack.
Explore Consent & Preference Management
IntegrationSeamless integration across your ecosystem
Transcend connects effortlessly with your entire data stack, ensuring patients' consent and preference choices are accurately captured, enforced, and synchronized across every touchpoint. Powered by the Transcend Integration Network - the most comprehensive in the industry - healthcare organizations can quickly connect to Epic, Oracle Health, Clinisys, Innovaccer, and more.
Explore the Transcend Integration NetworkProtect patient data without slowing innovation
See how Sombra enables secure, permissioned data use while keeping sensitive health information inside your infrastructure.
Explore Sombra Secure by Design“Transcend has opened up growth for us - we can grow our program without adding resources since we’re not stuck in the drudgery of processing requests every day.”
Shelly Martin
Head of GRC
Pain pointsThe hidden patient data issues that Transcend solves
A patient wants an SMS reminder for their appointment - but doesn't want that preference tagged to their HIPAA-protected patient record. Consent for communication is not the same as consent for clinical data use. When systems can't separate the two automatically, every digital touchpoint becomes a compliance risk.
More resources
How a healthcare network unified patient preferences across its ecosystem
To keep pace with growing regulatory pressure and digital complexity, this nationally recognized nonprofit healthcare system partnered with Transcend to modernize how it manages patient consent and communication preferences.
How a global pharmaceutical leader transformed customer data workflows
As part of a major shift to direct-to-consumer healthcare, one of the world’s most prominent pharmaceutical companies partnered with Transcend to modernize its privacy infrastructure: automating high-volume workflows, reducing legal exposure, and laying the compliance foundation for personalized, patient-first experiences.
Scaling trust in telehealth: How Ro transformed its privacy operations with Transcend
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible.
Drive growth without compromising trust
Unify patient and marketing consent in one platform to deliver safe, personalized experiences at scale. Use Transcend to reduce compliance risk, streamline operations, and strengthen trust across every interaction.
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