Transcend recognized as "One to Watch" in Snowflake's Modern Marketing Data Stack report
June 22, 2026•4 min read
Transcend, the autonomous data decision platform trusted by Fortune 500 brands, has been recognized by Snowflake, the AI Data Cloud company, as a "One to Watch" in The Modern Marketing Data Stack: Governing the Agentic Enterprise.
Transcend was identified in the Privacy & Consent category for its encoding of complete data use permissions directly into the enterprise systems that process customer data, delivering a real-time source of truth for consent, preferences, and business rules.
Now in its fifth year, Snowflake's Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate, from fragmented tools toward AI-driven, agentic systems built on governed data foundations.
This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.
"Every marketing organization racing to activate AI and first-party data runs into the same question: 'can I use this data?'" said Dianne Decena, Vice President of Partnerships at Transcend. "Transcend answers that question autonomously and in real time, encoding complete data use permissions across the gamut of enterprise systems that process customer data — including the Snowflake AI Data Cloud — so marketers can unlock revenue from AI, personalization, and first-party programs with confidence.”
“Being recognized as a 'One to Watch' in Privacy & Consent reflects the momentum behind a new approach to data decisioning: one that powers agentic marketing instead of slowing it down.”
— Dianne Decena, Vice President of Partnerships at Transcend
Together, Transcend and Snowflake give marketing and data teams a unified foundation for activating customer data with permission baked in. Marketers can architect once and use everywhere, with a single real-time source of truth for consent, preferences, and business rules across the MarTech and AdTech stack.
Joint customers across retail, financial services, healthcare, and media use Transcend's autonomous data decision platform inside the Snowflake platform to resolve identity, enforce consent, and operationalize first-party data — accelerating AI and personalization initiatives that would otherwise stall in compliance review.
"As marketing organizations move from AI assistance to agentic decisioning, the ability to govern customer data in motion has become foundational," said Denise Persson, Chief Marketing Officer of Snowflake. "Transcend's momentum in the Privacy & Consent category reflects the kind of innovation that helps marketers unlock new ground for first-party data and AI-driven engagement on a governed foundation."
“Transcend's momentum in the Privacy & Consent category reflects the kind of innovation that helps marketers unlock new ground for first-party data and AI-driven engagement on a governed foundation.”
— Denise Persson, Chief Marketing Officer of Snowflake
The recognition arrives as Transcend continues to invest in the Snowflake ecosystem, with new capabilities for joint customers on its near-term roadmap.
Read the full Modern Marketing Data Stack report. For more information about Transcend + Snowflake capabilities, contact partnerships@transcend.io.
