Transcend's Snowflake Native App activates data already sitting in your warehouse

Transcend's Native App is live on Snowflake Marketplace. Consent and preference data can now land, and get enforced, right inside your own Snowflake account.

Most of a company's customer data already lives in Snowflake. Now it can be turned into policy the moment it gets there.

Half your audience already said yes. Your systems just never heard them.

Ask most data teams "can we use this data?" and the honest answer is a shrug. The data isn't missing. The CDP and the CMP just hold different truths about the same customer, and neither one is wrong.

Consent gets captured somewhere upstream, then stalls out before it ever reaches the warehouse where campaigns, models, and personalization actually run. Downstream, marketing and activation teams experience it as a smaller audience than the one they're actually allowed to reach, a suppression list nobody can fully explain. Nobody notices the size of the gap until a model gets pulled right before launch because no one can vouch for the training data. That’s the most expensive place in the whole process to catch it.

What changes when consent flows into Snowflake

Our Snowflake Native App syncs consent and preference data directly into your Snowflake account and turns it into row access policies, masking, and safe views. No pipeline to build, no data to export. Your customer’s identifiers, purposes, and consent decisions land in your warehouse, ready to power personalization, analytics, and AI.

From there, a live coverage view shows exactly which datasets are governed and which aren't. Point at a gap and apply the recommended fix, without opening a SQL editor or filing a ticket with the data platform team. You can programmatically honor your customer’s choices.

The question isn't what data a company has. It's whether they can use it.
→ Read the release

Access is not the same question as use

Snowflake Horizon Catalog answers "can this person access this data based on their role?" Transcend answers the next question: "can this person or system use this data for this specific purpose?"

A finance analyst role can be scoped within Snowflake to analytics purposes only, while a marketing role sees only the customers who've opted in to personalization. Two systems, two different questions, one answer your teams can actually act on.

TextNow uses the Native App to automate consent decisions more efficiently, replacing a process that used to eat a full engineering cycle.

Built for warehouse scale, not API scale

Legacy consent tools hand you a lengthy implementation guide and expect you to write the SQL yourself in order to move consent to where it’s needed. Transcend gives you templates and one-click recommendations, preview the SQL if you want it, or just deploy.

It’s not just less SQL:

• A single flow finds what's unprotected and fixes it, instead of stitching together a separate classification tool and a separate policy application tool.
• Hourly Iceberg-table syncs handle millions of consent records at once, not a REST API bolted onto a compliance tool.
• Every policy write is provable. A governance log in your account shows exactly which policy allowed which access, so you're never pulling logs from a third-party system to defend a decision.

What Snowflake sees in it

Snowflake's read on the app comes down to consumption: the more customers trust the data they have, the more of it can be activated in the systems they already use.

Part of a bigger shift

The Native App handles consent and preference data specifically, turning it into policy Snowflake can honor the moment that data is queried. It also points at where Transcend is headed: Policy Engine, runtime infrastructure that combines business policy, regulatory context, and customer preference into a single data decision before anything downstream acts on it.

Policy Engine isn't part of this release. But the same idea, a decision made once and honored everywhere, is what this app already does for consent and preference data inside Snowflake, and where the company is taking it next.