Transcend Partners with Integrative Privacy to Migrate $12B Financial Services Firm Off OneTrust

Transcend, the autonomous data decision platform trusted by Fortune 500 brands, has entered a strategic professional services agreement with data consultancy Integrative Privacy. Our first milestone: migrating a leading $12B financial services company off OneTrust and onto Transcend's autonomous "can I use this data" platform.

The firm had spent years fighting legacy tooling that captured consent at the front end but left every downstream system guessing. Consent signals never reached the data warehouse and preferences went stale across business units, stalling personalization and AI initiatives in manual review. Integrative Privacy and Transcend are replacing that with a real-time permission layer encoded directly into the systems that process customer data, so the firm can activate its first-party data with confidence instead of waiting on governance.

From checkbox tooling to a decision layer

Under this agreement, Integrative Privacy leveraged Transcend's data decisioning platform to facilitate the seamless transition of the $12B financial services company to uplevel the company's data governance frameworks. The result is a single source of truth for every data decision, refreshed in real time and enforced automatically wherever data flows.

"Transcend powers every data decision so enterprises can scale customer growth without trading it for risk," said Ben Brook, CEO of Transcend. "Legacy platforms only manage the policy, while Transcend manages the data.

Integrative Privacy, known for its expert consultancy in the privacy space, played a crucial role in the transition process, ensuring the financial services giant not only met, but exceeded current regulatory requirements surrounding privacy. 

"This collaboration is about more than just transitioning to a new platform; it's about redefining what's possible in data privacy management by getting to the code layer," said Jake Ottenwaelder, founder of Integrative Privacy.

A commitment to enterprise excellence

This partnership reflects the growing importance of privacy technology that operates on data at the code layer, giving financial services organizations, Fortune 500s, and high-growth startups the tools they need to adapt to the complex, quickly shifting nature of tech stacks and data demands.

As AI and first-party initiatives multiply, the constraint is no longer collecting consent. It's enforcing every permission across hundreds of systems, in real time, without slowing the business down.

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About Transcend

Transcend is the only autonomous "can I use this data" platform that powers every data decision to scale customer growth.

Fortune 500 companies and emerging category leaders leverage Transcend to encode complete data use permissions directly into the enterprise systems that process customer data, delivering a real-time source of truth for consent, preferences, and business rules. The result is superior data quality, ethical use that protects the brand, and audit-ready compliance at scale. With Transcend, companies can unlock revenue from AI, personalization, and other first-party data initiatives with confidence.

Founded in 2017 by Ben Brook (CEO) and Mike Farrell (CTO), the company has been recognized as a Leader in IDC's MarketScape for Worldwide Data Privacy Compliance Software and twice named to the Deloitte Technology Fast 500™.

About Integrative Privacy

Integrative Privacy specializes in privacy consulting and services, helping businesses navigate the complex landscape of data protection. With a focus on solving the root causes behind stagnant technology implementations, Integrative Privacy takes a holistic approach - blending innovative solutions, clear documentation and user-centric design to ensure compliance and secure customer trust.