Free report: Balancing customer trust and experience through tracking and consent

Insights into the approaches and challenges technical leaders face when managing their website tracking and user consent.

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What's included

A survey on how technical leaders manage their website's user experience and consent

With modern privacy laws like Europe’s GDPR, California’s CCPA, companies must inform or secure consent before they can begin tracking their users. Websites have relied heavily on cookie consent banners for this, but is this meeting their company's needs?

How are business leaders today balancing their website's UX and consent requirements? This report looks at:

  • The consent banner's consumer trust impact
  • Compliant tracking rates across organizations
  • Preferences for ideal privacy consent manager tools
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