Data Rights Unwrapped
Honoring data rights for an AI-first world
Our customers built AI-ready foundations, unlocked new revenue opportunities, and honored consent, preference, and privacy choices for billions of users worldwide.
How our customers empowered their users this year
As AI adoption accelerates across the enterprise and personalization becomes a digital imperative, our customers led the way forward by giving their users seamless, transparent consent and privacy experiences, while building fully permissioned AI-ready data foundations.
14B+
consent opt-ins
In 2025, our customers' users opted-in over 14 billion times with Transcend, unlocking new opportunities to activate permissioned data, deepen personalization, and drive measurable revenue lift.
1B+
opt-outs
Transcend also processed more than one billion opt-outs, helping our customers ensure their users’ choices were automatically captured and honored across their data architecture.
15B
data rights fulfilled
Our customers automatically fulfilled 15 billion user requests for do not train AI models, deletion, access, opt-outs, and more—honoring each one across every database, SaaS tool, silo, and connected system.
25M+
users opted into marketing communications
Through advanced preference management, Transcend digital customers massively expanded their addressable audience for email, SMS, and other direct channels, improving user experience, targeting efficiency, driving stronger engagement, and increasing ROI across their enterprises.
Fortune 20 global retailer
“Transcend's exceptional support and commitment to excellence have made them a trusted extension of our privacy, tech, and business teams. We moved from another provider to Transcend in order to support our C-suite digital governance initiatives, and from day one Transcend has provided seamless engagement and delivered robust implementation on user consent across our tech ecosystem.”
Assistant Vice President, eBusiness
Powering responsible AI
In 2025, Transcend helped customers clearly permission their consumer data, enabling current and future AI deployments grounded in responsibility and trust.
1150%
growth in responsible AI workflows
Workflows powering responsible AI surged 12× this year, as global companies raced to build the data infrastructure needed to manage user information for AI.
“Transcend is frequently chosen for its technical compatibility, rapid deployment, support for hierarchical organizational structures, and proven scalability across thousands of domains in global enterprise settings.”
Ryan O’Leary, Research Director for Privacy and Legal Technology at IDC
Driving operational efficiency & ROI
This year, our customers drove significant efficiency gains across engineering, security, sales operations, marketing, and customer support teams through smart automation: reducing manual work, reclaiming resources for strategic initiatives, and delivering measurable business growth.
“Transcend has helped us uplevel our compliance. We came to them with a legacy compliance system that was quite broken and over the last 6 months or so, it’s only been good news from our internal teams! Excited to keep this partnership going!”
Jalal Iftikhar, Head of Business Technology
Unifying data to unlock growth
Our customers connected user data permissioning and orchestration across their entire data ecosystem, breaking down silos, streamlining operations, and enabling automation at scale.
Top 10 user data integrations in 2025
Hubspot
Intercom
Adobe Experience Platform
mParticle
Algonomy
Snowflake
Salesforce
Sendgrid
Braze
Twilio