The 2020 Data Privacy Feedback Loop
Charting consumer expectations–and gaps–when it comes to data privacy.

Forget compliance. Today’s consumer demands more from data privacy.
In a survey of over 1,000 Americans' attitudes and insights on data privacy, Transcend’s annual Data Privacy Feedback Loop looks at the issue of data privacy through the lens of user experience.
Download the 2020 Data Privacy Feedback loop to find out:
- How American consumers view companies that truly prioritize data privacy, and those that miss the mark
- What consumers expect from companies who handle their personal data
- How to turn data privacy leadership into brand loyalty, trust, and preference